Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Unbounce

JUNE 21, 2022

He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Inspiring marketing results AND a happy retirement? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. But this is also what most marketing and product teams mess up.

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

The Lead Agency

MARCH 17, 2023

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. If you aren’t sure where to start, our team at ER Marketing has you covered. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

DivvyHQ

AUGUST 23, 2023

Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Visitor Queue

OCTOBER 7, 2021

Landing pages are an integral part of building a successful website and ad strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions.

Landing Pages 87

Landing Pages Optimization Tips Paid Search Agency 87

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. How do your pages stack up against the competition?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Optimize landing pages. Guest post by Dylan Berger.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

SEMrush

NOVEMBER 18, 2020

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the search engine results pages (SERPs) is a waste of a page. In this guide, we explore some of the best ways to rank landing pages.

Landing Pages 111

Landing Pages Practices Best Practices SERP 111

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. They need more than a blank form field.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. The hard part?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. CRO requires the right strategy. Here are six ways to make sure your B2B CRO strategy is on the right track. An effective B2B CRO strategy begins with understanding the purchasing process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

JULY 11, 2023

Here we give seven strategies to guide your online advertising. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Run as far away as you can.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Go Beyond SEO

FEBRUARY 22, 2024

This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. Key Takeaways: Expert PPC for accountants strategies can help accountants increase their online visibility.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Visitor Queue

JULY 7, 2020

Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. Not too long ago, before landing page builders, that was very difficult […]. The post 7 Best Landing Page Builders appeared first on Blog Visitor Queue.

Landing Pages 86

Landing Pages Best Practices Traffic Conversion 86

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Instead of offering organic search results and featured snippets above the fold, organic results are further down the page and may impact non-paid search traffic and click-through rates.

Paid Content 62

Paid Content PPC Traffic SEO 62

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

Landing Pages 88

Landing Pages SEO Practices Best Practices 88

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Because, in this post, we’re going to teach you step-by-step how to build a Facebook landing page.

Landing Pages 73

Landing Pages Paid Content Facebook Optimization 73

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. It’s the one we hear time and again from our customers: “What’s a good, bad, or average conversion rate for my landing pages?”

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127