When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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10 Common Landing Page Myths: Busted

Hubspot

but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Landing Pages

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page.

6 Tips to Creating an Ideal Landing Page

Vertical Response

Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Make your landing pages mobile-friendly.

6 Fantastic Landing Page Examples You'll Want to Copy

Hubspot

Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.

8 Brilliant Landing Page Examples You Need to See

Hubspot

Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages

How to Design & Optimize Landing Pages [Free Ebook]

Hubspot

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. How to A/B test your landing pages.

How To Design A Profitable Landing Page

B2B Marketing Insider

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear.

5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions.

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Landing Page Builders.

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13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.

6 Costly Landing Page Mistakes That Are Easy to Fix

Hubspot

but it''s not so different than what''s happening on many people''s websites every day. W e leave valuable business opportunities on the table because we fail to exchange details with people who interact with us on our website. Confession: My Landing Pages Sucked.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

How to Write Ridiculously Persuasive Landing Page Content

Hubspot

And landing pages are prime real estate. Want to write persuasive landing page content? More importantly, the message clearly aligns with a common pain point of anyone who finds themselves on this website in the first place. Landing Pages Conversion Rate Daily

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. A/B Testing Landing Pages Daily

A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

Best Practices for Email and Landing Page Templates

Marketing Action

Emails and landing pages are the time-tested champions in the world of digital marketing. A slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale.

6 Reasons People Aren't Filling Out Your Landing Page Forms

Hubspot

Even though I''m a marketer, one of my least favorite activities is filling out forms on websites. Still, if you want to grow your business, website forms are part of the gig. 1) Your landing page is too generic. 2) Your landing page is too distracting.

The Essential Landing Page Checklist: 16 Things You Need to Double Check

Hubspot

Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. Landing Page Content. Landing Page Layout.

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?

How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!

Landing Pages that Convert, Part 1: The Basics of Design

Marketing Action

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. The anatomy of a landing page.

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

Is your website ready to attract and convert mobile website visitors into leads? All this talk of mobile got me thinking about how website visitors were accessing our offers. There is too much text on the landing page to read. Mobile Marketing Landing Pages Daily

6 Landing Page Musts for Higher Conversion Rates

Hubspot

It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

Vidyard

You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! You know your most engaging content should be placed above the fold of your landing page.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen. Use landing pages.

6 Things Your Landing Pages Should (And Should Not) Include

EMagine B2B Blog

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Among the topics covered: Planning a persuasive website.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Among the topics covered: Planning a persuasive website.

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Hubspot

You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. 5) Your landing page isn''t ready for mobile.

Landing Pages That Convert: Keep Your Promises

Reachforce

Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. I don’t want to hurt your feelings, but we don’t want to be on your website.

Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer

Hubspot

For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars.

13 Little Landing Page Experiments That Can Make a Big Difference

Hubspot

We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run.