Remove landing-page url websites

The Point

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset.

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