Remove landing-page url websites

Paul Gillin

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Five Facebook Tips for Small Businesses

Paul Gillin

While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again.

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How to Promote an Event with Social Media

Paul Gillin

Set up a unique landing page for each event. Use this page to describe and “sell&# the event, not to gather registrations. Send visitors to a different landing page to register. If there are several events in the series, creating unique landing page for each. AcmeForums). AcmeForum ).

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How to Calculate Social Marketing ROI

Paul Gillin

Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. In other words, if certain page views are more valuable than others, then an increase in traffic and session time could be a good starting metric for evaluating ROI. PUTTING IT ALL TOGETHER.

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