[Landing Page, URL] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. At some point, Google has said that Chrome browser will add the “not secure” warning for any requests to HTTP pages. What Should I Be Doing to Secure My Pages?
    [Landing Page, URL] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Several pages on the site—however—were exceptionally (if accidentally) well optimized for Google’s search algorithm. About a year after the microsite went live, they were surprised to see pages from within SQL School surpassing the first page of the tutorial as some of the highest-ranking “landing pages” on the site—especially from organic traffic. They also looked at the composition of their best performing pages and tried to replicate their structure.
    [Landing Page, URL] How to Measure Digital Marketing Metrics and ROI
    Research shows that email, social media, and websites are the top three channels for engaging with consumers. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . You might need to make some adjustments to your email and/or your landing page. Facebook’s Insights tool offers a good amount of data from your page as a whole to an individual post. Website Landing Pages.
    [Landing Page, URL] How to Get Started With LinkedIn's New Website Demographics
    But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.
    [Landing Page, URL] For AdWords In ABM, Add the Right AI
    Scrawl your offer, value prop or site URL on each bill. Earlier this year, it announced it was applying machine learning to in-market audiences: “It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”. Snazzy copy and a captivating landing page. Guest post from Venkat Nagaswamy.
    [Landing Page, URL] 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing
    Unlike CRM or website retargeting , Terminus doesn’t require that you have contact information to reach the key stakeholders at an account, nor do those individuals need to visit your website to see your ads. The easiest and most effective way to measure account engagement is by looking at behavior on your website. For example, an account could be considered “engaged” when five unique people from a particular account have been to your product page.
    [Landing Page, URL] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. “Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner.
    [Landing Page, URL] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages. Create a Bespoke SEO and Google-Optimized Landing Page.
    [Landing Page, URL] A Quick-Start Guide to Paid Content Promotion
    What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. and HubSpot research finding that 75% of users never scroll past the first page of results, it makes sense to boost your content’s chances of getting in front of eager searchers. 75% of users never scroll past the first page of @Google results via @HubSpot #research.
    [Landing Page, URL] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    recommended using Google Keyword Planner to find popular holiday keywords including “Black Friday + your products” and to also include modifiers like “best” or “cheapest” and then optimizing your target pages for those terms. “ In addition, Shaoolian said to target holiday-specific keywords and product names, like, “Samsung TV Black Friday promotion,” and create a landing page or section of your website specifically for those items. “
    [Landing Page, URL] 5 Ways B2B Organizations Can Leverage User-Generated Content
    User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. If you don’t feel ready to do a large, multi-page survey like the above examples, test the waters with a few poll questions on social media.
    [Landing Page, URL] 8 Actionable Tips to Optimize Your AdWords Performance Today
    In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. If you’re targeting the right audience but not seeing results, then it might be your landing page that needs some conversion rate optimization (CRO) love—something many marketers still forget. Display URL. Final URL.
    [Landing Page, URL] 12 Types of Awesome Visual Content You Can Use in Your Blog Posts
    How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? You need to upload them on giphy.com then copy the new URL and paste it in a new Facebook status. SEO and Website Image Optimization 10-Point Checklist for Marketers. Takeaway tip: If you create a custom print magazine, upload it on your blog or create a special landing page for the magazine like CMI does with its magazine, Chief Content Officer (CCO).
    [Landing Page, URL] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Take note of any of the following items and copy down the specific URL for future reference: Do they have a blog?
    [Landing Page, URL] Best Practices to Boost B2B Email Marketing Performance
    Align your email with your brand and website. The path your audience takes from opening the email to clicking a CTA button or link to arriving at a landing page on your website should be brand aligned and consistent. The layout of your email should be a product of your website design and should emulate your brand. Just like your website already is (or should be!),
    [Landing Page, URL] How a Fully Integrated B2B Marketing Campaign Delivered Results
    This whitepaper was accompanied by print collateral and a custom URL directing readers to a custom landing page on the Anderson & Vreeland website at futureoflabels.com , where they could access more information about the campaign by filling out a form that directly integrated with Anderson & Vreeland's Salesforce CRM. Each of these elements work together to create a marketing funnel, attracting leads to Anderson & Vreeland’s website.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Landing Page, URL] How to Find the Right Level of Personalization in ABM
    A targeted landing page and email. For years, Hubspot’s Website Grader was a top-performing content asset that auto-generated a report from the target’s website URL. Many digital print vendors can create cross-media campaigns that personalize across print, email and landing pages, at scale. Personalized landing pages are a great way to pay off personalized emails or direct mail.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Landing Page, URL] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link]. For detailed instructions on customizing your URL, click here. 4) Take advantage of the blog/website links on your LinkedIn profile. 19) Optimize your LinkedIn Company Page.
    [Landing Page, URL] Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions
    This could also apply to things like content syndication where every few weeks you get a list of people who downloaded your content from a third party website or even a list of people that you sent direct mail to. The common thread between activities that are good fits for Salesforce campaigns is that they are naturally one dimensional: there aren’t numerous ads, assets, website pages, etc.
    [Landing Page, URL] The Marketing Automation Terms You Need to Know
    The URL agencies provide to clients can also be white-labeled so there’s no confusion over who owns and manages the marketing hub clients rely upon (i.e. The process of comparing two versions of marketing copy, typically a web page or an email, to determine which version produces better results. – L – Landing Page. A landing page is a specific web page that a visitor can visit or “land” on from a link or an ad.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Landing Page, URL] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    You can make this robust and have a developer create a dedicated page with an embedded session selector on your website – or you can keep things simple and use interactive content software like SnapApp to create a brief assessment. Instead of giving the audience a shortened URL at the end of her talk so people had to go to a landing page to opt-in for her bonus content, she gave them a phone number. .
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Landing Page, URL] The Best of B2B Marketing Content: 9 Examples
    4) Unbounce: Page Fights (R.I.P.). Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. The project came to a close after one year, but during its existence, Page Fights contained live streams of marketing optimization expert panels who critiqued landing pages in real time.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Landing Page, URL] The 28 Best Miscellaneous Online Tools for Marketers
    the best rank-tracking tools ) within a defined area on the website visibility and engagement model for marketing technology. These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Discover who is hosting any website—get information about the web host, IP address, name servers and more. URL Identifier.
    [Landing Page, URL] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. Sample review: “Agency Analytics (provides) awesome rank tracking, page auditing, link tracking, and more built into a single tool with a great user interface.” 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:
    [Landing Page, URL] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. All assets that were created (landing pages, emails sent, social posts, videos, etc.) We emphasized that we were aiming to reach over 10,000 salespeople and they would get their own landing page with links to their website and social profiles.). A page you want us to link to. Landing Pages. Landing Page.
    [Landing Page, URL] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. By simply putting the thank you page as the target URL, you can track the volume of submitted forms and the keywords that brought the user to the form.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Landing Page, URL] How to Create Facebook Lead Ads: A Beginner's Guide
    Typically, lead generation marketers collect information through form submissions on a website. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app. You'll need a few things beforehand: Admin access to your Facebook Business Page. Your privacy policy page URL.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Landing Page, URL] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) they are engaging with. – Press Release Attribution & Corporate Communication: Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. Schedule social promotions of your pages, content, and forms. Test landing page copy, headlines, and calls to action to discover what works the best.
    [Landing Page, URL] What do bounce, user, session and other Google Analytics terms mean?
    Inside Accounts you can have different Properties for Android app, website and an iPhone app. Behavior Flow: Behavior Flow is a Google Analytics feature that shows users visit path from landing page to exit page in a visual presentation. Bounce: Bounce is a visitor who only sees one page before leaving your page. For example you can send an Event when user scrolls the page and that way remove visitors who scroll your page from Bounce rate.
    [Landing Page, URL] The 17 Best Photo Editing Tools
    Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Spend an hour playing with (BeFunky) and you’ll find that it takes just 15 minutes to create a custom image that will pull social media interest to your website.” 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Images add color, visual appeal, and life to online content.
    [Landing Page, URL] Web Design for Multi-location Businesses
    In short, local search is way for search engines to further narrow down the now endless options that a customer can come upon by indexing a website’s geographic information and giving priority to those that are more local to the searcher. Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Landing Page, URL] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Landing Page, URL] What is Brand Marketing?
    You can use your marketing automation media library to be the repository for your brand’s logo, website headers, footers and other templates, and other branded assets. That’s where your Demand and Expand teams can go to grab resources when building a landing page or creating an email. You can also use marketing automation to create trackable URLs for press releases that will help you measure press release engagement and see how they contribute to your sales.
    [Landing Page, URL] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    If the results are mostly product pages, users are probably looking to purchase a solution. If your campaign content and landing pages aren’t optimized for search, you risk losing your target accounts to competitors who excel in the search engine results page (SERP). Good, targeted content can easily be shared on your website, in emails, repurposed for various social channels, etc.
    [Landing Page, URL] Buy domain names for all your pages, products, and services
    link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. It’s short and dedicated to the one page.
    [Landing Page, URL] How to Write SEO-Friendly Content for Inbound Success
    You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog. So, you won’t need to consult your website developer until the time comes to push it live. your page title.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. short URL to see your stats. . Website Analytics. Pages Per Session. Total Clicks from search engine results page (SERP). Average Landing Page CTR.
    [Landing Page, URL] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Switch to Website Cards. Unlike Lead Generation Cards which capture user data within Twitter, Website Cards direct users to a landing page on your website. through a gated landing page), you have the opportunity to capture more data about the user. You can also include the URL directly within the picture to meet the character limit and append tracking parameters to track conversions.
    [Landing Page, URL] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. What’s neat about this tool is that it shows you multiple pinnable items available on each website so you can save more than one item to your board at a time. The MozBar is a Chrome extension that allows SEO marketers to easily get insights about different websites without leaving their web browser.
    [Landing Page, URL] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Once at the landing page, prospects were asked to watch a short video about the companies’ offerings, and then they were provided with an opportunity to enter the contest.
    [Landing Page, URL] November 2016 Release: Customize Your URL Domain Name
    When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. The page is still hosted by SnapApp so the process remains as simple as it is now. You won’t have to go through different channels in your office to get a SnapApp up and running on an approved website.
    [Landing Page, URL] Google Message Extensions Means Even More Ways to Track PPC Attribution
    ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad. When your call extensions show, people can tap or click a button to call your business directly; conversely, they can tap or click your ad to go right to your website.
    [Landing Page, URL] An Introductory Guide to Google’s Search Console
    Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. It is a place where Google communicates data and statistics about a specific website to the website owners and the professionals who are authorized to manage that website. Website access to execute the task of authentication may vary. Crawl errors will include lists of pages which an error occurred.
    [Landing Page, URL] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Search snippet for Yoast’s SEO plugin landing page.
    [Landing Page, URL] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    tool to discover insights into how your website is performing. A site will become very slow when there is Google Analytics code inserted on the page. Baidu Analytics does not work until you link it to your website. When you finish setting up a new account and sign in for the first time, go to the management center to get a tracking code and add it to every page of your website. Conversions are the core pieces of data for tracking website performance.
    [Landing Page, URL] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    If a traditional whitepaper or eBook landing page gets a 2-7% conversion rate, well, then where is the rest of 93-98% going? For non video content, there are tools available that allow you to convert PDFs to more dynamic formats with the option to put the lead form anywhere throughout the experience; on page 2, 5, or further towards the end. Making sure your content or website with demo request options is linked directly with your sales team’s software is a must.
    [Landing Page, URL] The Right SEM Strategy for Schools
    You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Its value doesn't reside in only a few specific high performing pages — the collective value starts boosting newer content as well. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO. Off-page SEO.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Landing Page, URL] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Not everyone who visits your website is going to be in the same stage of their buyer's journey. Think about the folks who are landing on your website for the very first time. Then, optimize those pages for leads.
    [Landing Page, URL] Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]
    Every page on a website is equipped with javascript tracking that captures every website touchpoint. UTM parameters added to URLS can track a plethora of other digital channels. As a result, all it takes is to filter a CRM report based on the webinar URL, and you can see the number of attendees that eventually resulted in x number of conversions and x amount of revenue.
  • BIZIBLE  |  MONDAY, OCTOBER 24, 2016
    [Landing Page, URL] MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]
    Campaigns, landing pages, and where people are converting (form URL) span multiple marketing disciplines and can impact a variety of marketers. MQLs & Opportunities by Landing Page. Problem: What report should marketers be using for the marketing team to stay informed on marketing performance by landing page? First, in a lead report in matrix format, set the Landing Page field as the row grouping. Recipe Ingredients: Landing Page.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Landing Page, URL] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
    [Landing Page, URL] How To Create A Revenue Generating B2B Marketing Strategy
    To generate pipeline and scale your marketing programs you’ll need core marketing technologies such as a content management system (CMS) for your website, an email solution to nurture your leads, e.g. marketing automation platform, a CRM to track prospect and customer interactions, and an attribution solution to manage marketing performance. MQL’s and Opportunities By Landing Page/Form URL (Blog articles and content downloads). Strategy.
    [Landing Page, URL] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms. In summary, once conversions are imported, you learn that while two sample keywords are both good at driving prospect form submissions on your website or landing page, one keyword is much better than the other at driving leads that eventually result in opportunities and sales. Edit your website to save the click ID in a cookie.
    [Landing Page, URL] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    To get 300 prospects to my landing page and sign up for a webinar. To have 100 people download our eBook from our website. For example, direct your recipients to a specific landing page, which can make it easy for them to find more information, and also help you track the success of your campaign. To collect responses using codes, you can set up a unique campaign URL, email address, or phone number that invites respondents to enter their unique codes.
    [Landing Page, URL] What Wikipedia Doesn’t Tell You About SEO Techniques
    Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? Yes, robots.txt files are great at hiding certain pages from search engine crawlers, especially thank you pages.
    [Landing Page, URL] How To Decide Whether Marketo RCA Is Right For You
    For complex reporting across multiple channels and websites, you’ll need JavaScript code that can accurately process a wide variety of ad formats and a platform architecture that makes complex reporting easily accessible. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand.
    [Landing Page, URL] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Make sure the piece of content (whether it’s a blog post or a landing page) is created with just the answer to that question and supporting detail in mind.
    [Landing Page, URL] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,
    [Landing Page, URL] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. It’s a snippet of code added to an organization’s website. When users land on the website, that javascript code tracks their movement and actions from page to page.
    [Landing Page, URL] 3 Methods to Measure the ROI of Your Local Advertising
    Track incremental geo-targeted changes to traffic to your website. Unique URLs and unique landing pages can be used with each ad to determine the change in traffic to your site as well as which ads drive the most localized traffic. It is important to measure the effectiveness of your branding efforts, though it is admittedly more challenging than calculating gross sales or counting the number of people who visit your website.
    [Landing Page, URL] 6 Experiments You Should Be Running On Your B2B Website/Blog
    For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. Simplified Landing Pages. CTA copy on high volume, high impact pages. Wherever a person is on our website, we want to continue to offer relevant content on our website.
    [Landing Page, URL] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Therefore, your company website must become the hub of your marketing efforts and the key to creating more opportunities for your sales team. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business.
    [Landing Page, URL] Everything You Need To Know About Marketing Attribution
    Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. We call this the Form URL.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Landing Page, URL] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. What happens when a visitor sees your display ad, or visits your website for the first time and doesn’t fill in a form?
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Click on the listing for “yoursite.com” to drilldown one more level to see the specific pages that have an issue with tracking.
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Click on the listing for “yoursite.com” to drilldown one more level to see the specific pages that have an issue with tracking.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Landing Page, URL] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with. Press release attribution and corporate communications – Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process.
    [Landing Page, URL] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The buttons can be downloaded as CSS code or as PNG images that are ready to be implemented directly on the landing page.
    [Landing Page, URL] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?” For every piece of material you send out that just pushes a general website or email address, you’ll have yet one more undefined variable when it comes to determining ROI for your campaigns.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Landing Page, URL] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Landing page. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. UTM parameters are used to track website and URL activities through javascript tracking code on a website.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Landing Page, URL] 12 Tips for Writing Clickable Search Ad Copy
    Display URL : This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly. Display URL : 35 characters shown (255 characters total). 7) Match your ad copy to the landing page. As marketers, we know the importance of having great landing page copy. But once you start using ads to support your landing page, consistency between the two becomes critical.
    [Landing Page, URL] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    If someone reads our blog post and then navigates to another page or two, and then eventually downloads something, we want to know that. Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. Then, we can create reports that tell us where the form fill happened, sorted for each blog post (landing page).
    [Landing Page, URL] Three Stats to Track for Sales Funnel Analysis
    First, measure the effectiveness of the materials used to attract leads to the website. Each of these methods should be assigned a specific URL or marker of some sort that will identify it. These markers can be tracked as the viewers respond and go to the specified landing page. Landing Pages Response Rates. The next step in measuring sales funnel effectiveness is to analyze the results of the dedicated landing pages.
    [Landing Page, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. Mobile Website. While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore, so it’s imperative that you have a delightful presence accessible via any mobile device.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Landing Page, URL] 5 Ways B2B Marketers Can Learn to Love Facebook
    I had a Facebook page all along, of course. Using Facebook’s retargeting options so they can show ads to anyone who’s visited a specific URL. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process. You can get your landing pages and white papers and other lead gen tools in front of almost anybody.
    [Landing Page, URL] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. 7) Develop Tailored Landing Pages.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Landing Page, URL] Popup Strategies: Popup Types and When to Use Them
    These new configurations are less intrusive and can help your website become more interactive. The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds. They’re great for landing pages, and here’s why.
    [Landing Page, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. I recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Make sure your website has easy-to-understand navigation elements.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Landing Page, URL] Drive More Revenue With Content Marketing With Form URL Analysis
    Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited. Landing Page to Form URL (a.k.a. The majority took the route that we intended, and many others searched our website to find other content around Pipeline Marketing.
    [Landing Page, URL] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) A very good spying tool where you can see your competitors website analytics.”
    [Landing Page, URL] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Make sure that everything you include on the landing page is helpful to the visitor.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Landing Page, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    This makes it a relatively inexpensive way of increasing your website traffic. Set up pages. Create an official Facebook page for your company to build an audience. Apart from publishing relevant content and engaging with your audience online, extend the conversation outside the official page by joining groups and bringing outsiders in. Use a simple, short vanity URL. Chances are, you’ll find very active users who visit your page.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Landing Page, URL] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    That they had the opportunity to attract these researchers to their website via search engines -- if only they could rank for those really specific, disease-related keywords. To help Conversant Bio attract more qualified prospects to their website, the folks at SmartBug Media wanted to help turn them into industry thought leaders and sources of reliable news and educational content around specific disease research and techniques.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 48) Landing Page.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] 15 Elements Most Successful Blogs Have in Common
    These are used on the main page of your blog. In other words, they make your main page look more inviting. Having the full version of your posts appear on the main page, and then again on each post’s individual page is not a good idea. A list of recent posts might seem a whiff redundant on the main page of your blog but keep it there anyway as a shortcut. The recent posts widget is even more important on the individual pages of your blog.
    [Landing Page, URL] 17 Ways to Promote Your White Paper for Lead Generation
    Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention.
    [Landing Page, URL] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. In an effort to help Marco increase traffic to their website, the inbound marketing experts at Leighton recognized that they'd have to start by increasing blog traffic. Add calls-to-action to the blog pages to convert readers into leads.
    [Landing Page, URL] How to Measure the ROI of Brand Marketing With Attribution
    More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. For example, having prominent billboards that promote your brand may generate curiosity and interest, which in turn gets people to type your URL directly into their browser.
    [Landing Page, URL] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. But if the landing page fails to convert visitors to clients in the conversion funnel the traffic means nothing, especially in the B2B world. Landing pages are not cookie cutter.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Landing Page, URL] How to Build the Best Google AdWords Campaign
    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember. It’s the home page to your website, the address people will type in if they visit without finding you through an ad first. Add Your Destination URL.
    [Landing Page, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    During the content finalization period, have your promotional team begin creating the assets needed to promote the content, such as the landing page, emails, social media images, infographics, SlideShares, blog posts, etc. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page. Both your content and landing page should be co-branded -- and it should be obvious.
    [Landing Page, URL] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Display Network: You have almost limitless ad space across various websites, along with the ability to advertise both image and text ads in different sizes. Placements: Actual URLs you want to target. Topics: This is a group of websites that relate to a similar topic. Don’t test a ton of radically different landing pages.
    [Landing Page, URL] Five Facebook Advertising Features You Haven’t Tried Yet
    Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. With the Facebook Custom Audience pixel , you can chase after website visitors and retarget them on Facebook. It works like this: each Facebook business account is given a unique pixel or code that can be embedded in a website. The About pages on Facebook are usually static. Guest post by Mike Bird.
    [Landing Page, URL] 16 Content Marketing Predictions for 2016
    A microsite is a content hub separate from a company’s URL. Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. Because mobile website visitors experience a 9.56% higher bounce rate , marketers need to optimize their content to prolong visits and increase conversion rates.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Landing Page, URL] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    There is a trail: They did a Google search for supply chain, they came to our website, they allowed us to cookie them, they asked for more information, they went through our resource library, we watched their lead score go up, and then they asked us to contact them to address a specific need, and sales got involved and got it closed. PAIGE: Do you drive folks to specific landing pages? Watching how visitors access the website pays off.
    [Landing Page, URL] Align AdWords Campaigns With TV & Video
    One common practice for TV ads is to direct traffic to a vanity URL, which allows marketers to track how many people came to the website as a result of the advertisement. If you are doing this for any of your ads, you should place a remarketing pixel on the landing page. This will give you the chance to serve additional ads to visitors of that page as they browse the internet, enticing them to come back to your site and convert.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. short URL to see your stats. Website Analytics. Pages Per Session. Total Clicks from search engine results page (SERP). Average Landing Page CTR.
    [Landing Page, URL] How to Improve Your Website Experience: 10 User Testing Tools to Try
    So what makes your website any different? Your website should be viewed as a constant work in progress. So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website.
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