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How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

6 Tips to Creating an Ideal Landing Page

Vertical Response

Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Make your landing pages mobile-friendly.

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.

8 Brilliant Landing Page Examples You Need to See

Hubspot

Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen. Use landing pages.

Landing Pages that Convert, Part 1: The Basics of Design

Marketing Action

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. The anatomy of a landing page.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Landing Page Builders. 5: The 23 Best Content Ideation Tools. #6:

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Among the topics covered: Planning a persuasive website.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Among the topics covered: Planning a persuasive website.

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Hubspot

You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. 5) Your landing page isn''t ready for mobile.

Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer

Hubspot

For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars.

11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

More landing pages , you say? But I've already got some of those floating around my website." Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Why You Need More Landing Pages. "Who, me?

23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.). 17) Tools.

How to Use Landing Pages for Better Traffic Conversions

Vertical Response

You likely spend more time thinking about how to promote your website rather than where you’re going to send the traffic you receive. A landing page is just that: A page where a visitor arrives or ‘lands’ after following/clicking a specific link or ad.

What Kind of “Door” Does Your Landing Page Represent?

ActiveDEMAND

What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. Create different landing pages for each persona.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! What is a Landing Page? How Landing Pages Work.

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

Lead Liaison

The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

And for us, having web pages that rank well for these terms generates thousands of new leads for us each and every month, without any additional effort on our part. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck. After all, that's what landing pages are for!

16 Reasons Why People Leave Your Website

Hubspot

You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. 16 Reasons People Leave Your Website. You can download HubSpot's ultimate guide to redesignin your website here.).

What You Can (and Should) Ask for on Your Landing Page Forms

Hubspot

Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction. Website URL.

Types of Website and Landing Page Conversions you can Track with Google Adwords

NuSpark

In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Create your landing page. Promote the event on your website.

5 Ways Lean Nonprofits Should Be Using Landing Pages

Hubspot

If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. Here are five essential ways to use landing pages in your social good organization.

13 Little Landing Page Tweaks That Can Make a BIG Difference

Hubspot

And with every new offer, marketers must also spin out a new landing page to go with it. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites.

5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Social media employee advocacy is the heartbeat of your company

Biznology

You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Employee advocacy is the heartbeat of your company.