How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.

8 Brilliant Landing Page Examples You Need to See

Hubspot

Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Among the topics covered: Planning a persuasive website.

How to Write Ridiculously Persuasive Landing Page Content

Hubspot

And landing pages are prime real estate. Want to write persuasive landing page content? More importantly, the message clearly aligns with a common pain point of anyone who finds themselves on this website in the first place. Landing Pages Conversion Rate Daily

A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen. Use landing pages.

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Hubspot

You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. 5) Your landing page isn''t ready for mobile.

Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer

Hubspot

For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars.

11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

More landing pages , you say? But I've already got some of those floating around my website." Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Why You Need More Landing Pages. "Who, me?

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.). 17) Tools.

Read this article before you start a social media program

Biznology

If you’re old enough to remember the days before websites, you’ve seen this pattern before. An untold number of business leaders paid enormous sums of money to have websites built without knowing exactly why.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! What is a Landing Page? How Landing Pages Work.

What Kind of “Door” Does Your Landing Page Represent?

ActiveDEMAND

What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. Create different landing pages for each persona.

Types of Website and Landing Page Conversions you can Track with Google Adwords

NuSpark

In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

And for us, having web pages that rank well for these terms generates thousands of new leads for us each and every month, without any additional effort on our part. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck. After all, that's what landing pages are for!

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

Lead Liaison

The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Create your landing page. Promote the event on your website.

16 Reasons Why People Leave Your Website

Hubspot

You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. 16 Reasons People Leave Your Website. You can download HubSpot's ultimate guide to redesignin your website here.).

Social media employee advocacy is the heartbeat of your company

Biznology

You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Employee advocacy is the heartbeat of your company.

What You Can (and Should) Ask for on Your Landing Page Forms

Hubspot

Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction. Website URL.

5 Ways Lean Nonprofits Should Be Using Landing Pages

Hubspot

If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. Here are five essential ways to use landing pages in your social good organization.

Speed Matters: 5 Tips to Make Your Website Load Faster

Marketing Action

Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. Page Speed Tool #1: Pingdom.

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. Sales Tools. An email automation tool specifically for sales professionals. Sample review: “OppSource…(provides) tools to help organizations harness their data and sell more.”

Tools 88

13 Little Landing Page Tweaks That Can Make a BIG Difference

Hubspot

And with every new offer, marketers must also spin out a new landing page to go with it. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites.

5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 1) KnowEm SMO Tool.

Tools 76