Remove landing-page
article thumbnail

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

article thumbnail

From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon. This nuanced approach ensures that your communication strikes a chord with each segment, enhancing the relevance and impact of your marketing efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Plan

Sharpspring

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. There’s no benefit in marketing your acne cream to those who don’t have acne or setting up a Facebook page if most of your audience is on TikTok or Snapchat. SWOT Analysis. Marketing Plan Example: SWOT. What We Do Equally Well.

Planning 100
article thumbnail

B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

markempa

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Just scroll down the page a bit. Just scroll down the page a bit.

SWOT 120
article thumbnail

Contify Enhances Market and Competitive Intelligence Offering for Enterprises; Launches Fully Customisable Portals for Teams

Contify

Each portal can be configured to surface intelligence for a specific use case such as competitor company profiles and SWOT analysis reports for strategy teams, battle cards for marketing and sales, product benchmarking reports for engineering and product teams, and more.

SWOT 52
article thumbnail

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Do a SWOT analysis. Conversion Optimization: Don’t avoid the most important element of lead generation; optimizing your landing pages so those visitors are strategically persuaded to donate their email address in exchange for content, registration, or trial. . your landing pages, c.) your website, b.)

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

For example, you should measure the number of unique visitors to your website and landing pages, and whether they arrive there from organic traffic or paid ads. A high bounce rate could show that you need to improve page loading speed and make your content more relevant.