ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

SEPTEMBER 21, 2023

MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder. The tool analyzes surveys and insights for consumer preferences and behaviors. It uses MFour’s dataset of proprietary data from survey responses, location data, and app and web traffic to provide multi-source validated responses.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Create unique landing pages for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

Martech

DECEMBER 14, 2023

If a site relies on third-party cookies and the roll out of Tracking Protection causes issues (for example, you refresh a page multiple times), Chrome will prompt you to temporarily re-enable them by clicking the eye icon on the address bar’s right side. Click here to take the survey What Google is saying. Get MarTech!

Features 128

Features Google Privacy Eye-Tracking 128

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

SmartBrief - Marketing

MARCH 7, 2024

Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Align your brand’s platform strategy where most dark social media activity occurs.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. The email will direct recipients to your landing page. Build an Engaging Landing Page. To create a killer marketing landing page , keep the design simple and the copy concise. Add the video to your email or landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. New to landing pages?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Marketing Insider Group

FEBRUARY 20, 2023

These rates represent the percentage of converted users among the total number of visitors to your content page. Optimizing your blog page can strengthen your company by increasing site traffic, building customer relationships and encouraging engagement. Average conversion rates for B2B companies typically fall between 0.5-1%.

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Marketing Insider Group

JANUARY 31, 2023

Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth. Consider the following criteria to set your business up for success. But why hire a digital marketing agency in the first place?

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Then, survey your audience to find out where they like seeing your posts. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Zoominfo

SEPTEMBER 3, 2020

In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. As far as frequency goes, (45.1%) of Databox survey respondents say that one email per week is ideal for email lead nurturing. It’s all about appealing to their specific interests and needs. Email Automation Tools.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward.

Marketing Analytics Tools 101

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 101

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Image: Influential Market Intelligence.

Digital Asset Management 124

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 124

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. You’ll often see them in a census or a survey. In the world of landing pages, this stat has oodles of potential. What Is Demographic Segmentation?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Martech

MARCH 19, 2024

One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Marketers can use natural language processing (NLP) to ask questions about existing customer data.

Marketing AI 100

Marketing AI Conference Generation Loyalty 100

Biznology

APRIL 11, 2018

Free gift for answering a survey about our products and services. Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. This is the perfect opportunity to advertise something for free on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Martech

JANUARY 10, 2024

Amy Hebdon , founder and managing director of Paid Search Magic, recently presented a session at SMX Next about optimizing landing pages with AI. Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Conference 114

Conference Tips Work Management Marketing Management 114

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

OCTOBER 18, 2022

Writing killer landing page copy. Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Liveintent

MARCH 23, 2021

” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t.

Landing Pages 127

Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

MARCH 17, 2022

A survey of more than 1,500 consumers showed that 90% think authenticity is important when deciding what brands to support. We’re talking websites, landing pages, social media posts — anywhere you have space to vouch for yourself. You’ll often see a brand’s story on their “About Us” page. The Importance of Authenticity.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand?

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Navigate the Channel

JANUARY 10, 2024

It can be further divided into metrics such as page views, unique visitors and return visitors. If users go beyond the landing page and visit other pages within the site, it probably means what’s offered is a story well-told to that targeted audience. No second page. No deep dive. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Contently

FEBRUARY 23, 2023

Every action a person takes on your website has a reason behind it, whether it’s a click, engaged page view, form fill, or purchase. For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Sentiment allows you to understand why people take action.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Convince & Convert

NOVEMBER 30, 2023

Buzzsumo allows you to compare two or more Facebook pages and their content performance, side by side. When it comes to marketing research, surveying your current customers is also always a great idea. Heatmaps: Understand your visitors Don’t you want to know how your social media users engage with your landing page?

Social Media 105

Social Media Advertisements Advertising Tools 105

SmartBug Media

JANUARY 11, 2023

Hit “Schedule,” and you’ll be redirected to the Manage page. Create your registration form and landing page. Then create your landing page and thank you page in HubSpot as you would any other offer. Publish the landing page and thank you page, and then go to workflows in HubSpot.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98