Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. In Verizon’s case, Beyonce’s Instagram page was the vehicle chosen to reveal a country album and two readily available songs.

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Martech

NOVEMBER 8, 2023

This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It Audit all the templates, landing pages, emails, text messages and ads to ensure compliance.” Visualizing the MAP lets team members follow the flow of automated messages at each step in the program.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tips 106

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost rankings for your money-making landing pages and homepage, you need consistent content. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. There’s no winning at one without the other.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

NuSpark Consulting

APRIL 3, 2018

Instead, you want to optimize clicks-to-landing-page-conversions. Let’s assume your landing page grabs ahold of visitors’ eyeballs, leads them down a persuasive path and convinces them to share their contact information with you. What else do you have to do to ensure a high landing-page conversion rate?

Adwords 169

Adwords Paid Search Agency Lead Scoring Lead Ranking 169

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Marketing Insider Group

SEPTEMBER 28, 2021

Did you know that 80% of readers never make it past the headline on your landing page or blog? Headlines are the first thing people notice when they perform an online search, visit your landing page, or receive your emails. Save your spot! Grab Attention with Action Words in Headlines. Examples: Get it now!

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

SmartBrief - Marketing

FEBRUARY 11, 2024

Text-based CTAs: Simple hyperlinked text directing readers to specific landing pages or websites. Example: Before: “Learn more …” After: “Secure Your Spot Today” Change a passive call to action into an active directive that creates a sense of urgency.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Zoominfo

JULY 25, 2023

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them. These pages are key to the B2B lead gen process, as they’re one of the central methods of lead capture during the buyer’s journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. You can use data and analytics to spot your target accounts and personalize your marketing messages. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Biznology

SEPTEMBER 30, 2019

As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. You can easily see the return on investment (ROI) on ads or marketing campaigns by creating different landing pages and tracking where visitors come from and who purchases or converts. There are about 30.2

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Not clear enough?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Anyword

MAY 16, 2022

Landing Pages. Choosing an effective call-to-action, or CTA, for your landing page can often make or break your conversion rate. There are many different types of CTAs you can use on your landing pages, but it’s important to choose one that matches with what you’re trying to accomplish. Personal Interests.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. The Top 4 Mobile Ad Platforms.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Unbounce

MAY 19, 2020

These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Communicating Empathy on Your Landing Pages.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

ConvertKit

OCTOBER 28, 2020

You can use this exclusivity to your advantage on your newsletter’s landing page , just like Teela Cunningham does with her weekly newsletter, the Tuesday Tribe. Your newsletter name and landing page copy can connect and sympathize with your audience. Examples of this type of newsletter name are: Writamins by John Fox.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! It does this by training an algorithm to crunch millions of web pages looking for patterns. In fact, we’ve found that copy plays double the role of design in predicting conversions for landing pages. Wanna know the secret to a great landing page?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Biznology

SEPTEMBER 25, 2019

In order to have the highest social media conversion rates, it is vital to take an A/B test for your ads and landing pages. By performing this, you get to serve two variant versions of your ads or landing pages to your customers in order to measure which is more successful. Optimize your Landing Page.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

FunnelEnvy

MARCH 20, 2023

Landing Pages With a High Bounce Rate Every experienced marketer knows the dreadful, pit-of-your-stomach feeling you get when you spend lots of time and resources building up what you think is a great landing page for your funnel, only to find that it flops with very little engagement and conversions.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Heck, we see it on our own platform: fewer than 50% of our customers republish their pages on a regular basis with tweaks intended to get the highest conversion rates possible.). Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Valasys

MARCH 5, 2024

Create a blog page This allows you to post blogs on a weekly basis, inserting the top search terms, which helps Google to see the site. You can, for example, discover where in the world users are from, how long they stayed on each page and so much more!

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

Anyword

JANUARY 27, 2022

A headline is a brief, attention-grabbing statement or question used to attract interest and entice someone to read a piece of content, whether that be an article, commerce landing page, or an ad. For example, direct headlines can also be in the form of listicles like: 10 Vacation Spots To Consider For Your Next Getaway.

Landing Pages 105

Landing Pages Guidelines Tactics Paid Search Agency 105

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

Landing Pages 96

Landing Pages Conversion FAQ Amazon 96

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

ConvertKit

MAY 14, 2021

We think one spot rises above the rest, though—your own website. More money lands in your pocket. Since you can embed your ebook onto your website using your ecommerce tool or create a separate landing page, you have a lot of flexibility around how you present it. You have to decide where to sell it. Image via CODDLE.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

ConvertKit

DECEMBER 15, 2021

The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We think a landing page is one of the best ways to grow your audience. Workshop #1: The strategies top creators use to build high-converting landing pages. landing pages we’ve seen creators build.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111