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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMB : Small and Medium Businesses. LPO : Landing Page Optimization. If so, add it to the comments (and please define it!),

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably. Any SMB that is not actively looking for feedback is missing out on a potentially rewarding resource.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Never stops testing – in Digital Land, we can test everything that moves. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Why wouldnt we? 237 posts from The Drama 2.0