Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Improve segmentation to increase relevancy and email performance. If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience.