Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance?