Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.