Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost rankings for your money-making landing pages and homepage, you need consistent content. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. There’s no winning at one without the other.

Domain 341

Domain Long Tail Marketing Content Keywords 341

Marketing Insider Group

NOVEMBER 24, 2020

To isolate traffic data, go to Behavior > Site Content > All Pages. The Google Analytics traffic report shows you the pages with the most views. Are the pages driving the most traffic effective? Look at those pages and ask questions about messaging and optimization. How to Find the Report.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Build a Stunning Landing Page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. The good news?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

AUGUST 28, 2023

If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. This helps avoid diluting link equity among several pages while keeping the main focus on one authoritative page per topic.

SEO 213

SEO Lead Ranking Lead Scoring SERP 213

KoMarketing Associates

MARCH 22, 2018

Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Page Feed (specific to Google). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Collect page-specific data with its page-level targeting functionality to show the survey only to people on certain pages. Do you host your business website on WordPress? Here’s how to enable it.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. If that visitor has somehow landed in the wrong place (e.g., Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Thoughtfully promoting it, of course! Sign up for a free account!

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Litmus

AUGUST 22, 2022

List-unsubscribe links don’t automatically display on each promotional email). There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. An unsubscribe URL. The email header shown below contains both: A mailto unsubscribe. 1-Click (RFC 8058).

Email Marketing 108

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 108

KoMarketing Associates

JUNE 17, 2020

Especially if they try these four tactics: Make your own Bio link page. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment.

Lead Generation 194

Lead Generation Generation Leads Lead 194

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring SEO 145

Optinmonster

JULY 28, 2022

UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. But you might send this link, which leads to the same landing page, out to your email list: [link].

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. If you are launching a brand new business, your homepage at this point should simply be a landing page.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. What is NAME’s competitor’s value proposition and how do they promote it? If your URL is indexed by Google, it is being used by SGE knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ConvertKit

JULY 14, 2021

For example, if the subscriber watched the photographer’s latest sporting-dog photo vlog, the email could promote a dog action photo course. A content snippet at the bottom of each email can include links to your social media accounts, call out your latest content, or promote paid products. Add custom fields on landing pages and forms.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — Email Content + Promoted Domains. Content + Promoted Domains. Notably, the URLs that are promoted (linked to) in your email carry their own reputation. Frustrating! So, what can you do?

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Learn how to create your first campaign using templates to save time and improve your website’s on-page engagement. Are you looking for tried and tested discount code ideas to grow your business?

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Optinmonster

AUGUST 17, 2020

Promote on social media. The Yes option redirects users to the page where they can download your app. Then you can recover abandoning visitors and redirect them to your app’s download page. Build a Landing Page or a Fullscreen Campaign. A landing page can be any page on your website where you direct traffic.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

SmartBug Media

NOVEMBER 24, 2021

Setting up a pre-launch website or landing page in preparation for launch is a great way to create awareness, draw in visitors, and build an audience in the weeks leading up to your launch. Start driving pre-launch traffic to your URL. Just because your website isn’t open for business doesn’t mean you can’t begin promoting it.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Televerde

JANUARY 11, 2021

Personalize Landing Pages. Don’t use the same landing pages lost leads already saw. Instead, reevaluate their needs and create personalized landing pages that address their unique pain points. Use a specific personalized landing page for each Google PPC campaign and social media advertisement.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

SmartBug Media

JANUARY 23, 2023

As you’ll find, some of these strategies encourage the visitor through incentives, and others collect information at the same time as other actions, such as at the checkout page. Landing Pages Landing pages often offer a preview of gated content, which the visitor can access after they provide their email address.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

ConvertKit

JUNE 4, 2021

During Tim Grahl ’s From Zero to Platform: The First 3 Steps to Start Your Book Marketing webinar, he said: What’s easier: work to get 10 million followers on Twitter, or work with someone who has 10 million followers on Twitter to promote your book? In other words, what will the influencer receive in return for promoting your book?

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Ontraport

FEBRUARY 12, 2020

Free Promotional items: Adding promotional items to your marketing efforts, such as distributing free items with your brand’s logo, can increase your brand image and recognition while supplementing your online campaigns and increasing business. Custom landing pages/custom domain. Example: [link]. ?

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Circle Studio

JUNE 23, 2022

Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The “inbound” effect of content marketing still requires the “outbound” benefits of promotion.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60