Marketing Insider Group

SEPTEMBER 22, 2020

Buyer personas make it easy for everyone to be on the same page and understand what your ideal buyer’s priorities are. Here are some examples of the types of offers you can promote: Software demos. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. Define Your Offer.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Refining Your Landing Pages Your advertising is worthless if your landing page sucks. Don’t forget about technical SEO concerns that will bounce viewers from your page. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? What you can do, though, is send an email asking if they’d like to receive your promotional content.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

MARCH 22, 2018

Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Page Feed (specific to Google). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Build a Stunning Landing Page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Drive valuable traffic to your website by identifying high-value content opportunities.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Event registrations. Link clicks.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. If you are launching a brand new business, your homepage at this point should simply be a landing page.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring SEO 145

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. Check out the image below to see what an effective company page looks like. Display Your Presence.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Thoughtfully promoting it, of course! Sign up for a free account!

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. What is NAME’s competitor’s value proposition and how do they promote it? ChatGPT and other generative AI solutions rely on human knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Learn how to create your first campaign using templates to save time and improve your website’s on-page engagement. Are you looking for tried and tested discount code ideas to grow your business?

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Optinmonster

AUGUST 17, 2020

Promote on social media. For the first 3 tips, we’ll be using OptinMonster, the world’s #1 lead generation software and plugin: OptinMonster gives you various tools to boost your sitewide traffic, grow your email list, and increase your sales. The Yes option redirects users to the page where they can download your app.

Landing Pages 105

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 105

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. That’s how little traffic actually comes from YouTube.). By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In the end, we will share some of the best off-page SEO techniques with you. Table of content: What Is Off-Page SEO? Why Is Off-Page SEO Important?

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

SmartBug Media

JANUARY 23, 2023

As your traffic comes to your website through advertisements and organic search, the industry average is between a 2-3 percent conversion rate. As you’ll find, some of these strategies encourage the visitor through incentives, and others collect information at the same time as other actions, such as at the checkout page.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Optinmonster

FEBRUARY 11, 2024

This can help you get new business via social sharing and word-of-mouth promotion. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Circle Studio

JUNE 23, 2022

Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The “inbound” effect of content marketing still requires the “outbound” benefits of promotion.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Examples of groupings could be all Pay-per-Click Advertising, 3rd Party Syndication Programs, or a Fall Promotion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Optinmonster

JUNE 23, 2022

With just a few clicks, you can create beautiful campaigns to turn your traffic into subscribers, leads and sales. Let’s start with eCommerce, where the revenue attribution process is very simple: The customer clicks on a promotional campaign (or several campaigns). After you’ve built your campaign , go to the My Account page.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. Patrick’s day promotion that gets your business the results it needs? If you need some help coming up with promotion ideas, you might want to check out this post: 22 Sales Promotion Examples to Win More Customers.

Tools 93

Tools Work Management Marketing Management Paid Search Agency 93

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 92

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 92

Ontraport

FEBRUARY 12, 2020

Billboards: Consider this: The average American spends nine days out of their year stuck in traffic. Custom landing pages/custom domain. Sending offline traffic to a custom landing page or custom domain is one of the best and most used methods for tracking offline campaigns.

Campaigns 59

Campaigns Cost per Acquisition CPA Domain 59

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

ConvertKit

NOVEMBER 20, 2020

Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. Create a free landing page that converts. It lands in your subscriber’s inbox. That’s not entirely wrong. Create a free ConvertKit account. You send an email. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Adobe Experience Cloud Blog

JUNE 5, 2018

But they will enable you to add a link to your profile, and here are a few ways you can capitalize on this feature: Create a landing page for people coming in from Instagram. Create a separate URL for tracking your Instagram traffic through tools such as the Google URL builder, Bit.ly Videos with URLs.

Sales Qualified Leads 134

Sales Qualified Leads Lead Ranking Lead Scoring Leads 134