Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. Email landing pages should be short and sweet.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

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Landing Page Strategy: The Complete Guide

Unbounce

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page?

How to Create & Optimize a Facebook Landing Page (WordPress)

Optinmonster

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Because, in this post, we’re going to teach you step-by-step how to build a Facebook landing page. Why You Need a Facebook Landing Page.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? In this article, we share landing page ideas that will get those conversion rates soaring. What makes a good landing page.

3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page.

How to Create & Optimize a Landing Page for AdWords

Optinmonster

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? That’s why, today, we’ll teach you how to create and optimize a landing page for AdWords. Do You Need a Landing Page for AdWords?

The Best Commercial Contractor Landing Page Strategy

Navigate the Channel

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose.

Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Though PPC experts are nothing if not adaptable.). New to landing pages?

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle. Landing Page Quality Influences Ad Rank and CPC. Now we can focus on landing page relevance. A general page for dog collars.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page?

The 20 Best B2B Landing Page Examples of 2020

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.).

How to Elevate Your Conversions with Landing Page Testing

ConvertKit

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. What exactly is landing page testing?

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

Unbounce

Since then, he has seen his business grow five times larger with the help of Unbounce landing pages and our AI-powered optimization tool, Smart Traffic. A single conversion on a roofing landing page can drive anywhere between $6,000 and $10,000 in revenue.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. A poorly designed (layout and content) landing page can kill your lead conversion rate. What is a landing page? Bad landing pages kill conversions.

Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? It is very common for the teams that run SEO and PPC to be completely separate. If you have no combined pages, then combine some and see what happens.

PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. PPC Landing Page Best Practices.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created. Look at everything after the page is created.

How To Optimize PPC Landing Pages To Secure More Leads

QuanticMind

In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Whatever it is that your business offers, though, it is your PPC landing pages that will do the heavy lifting in terms of converting your traffic into leads and paying customers. Are Your PPC Landing Pages Visually Striking?

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Unbounce

You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. PPC landing pages arguably have the biggest impact on campaign ROI—just not for the reasons you think. In a perfect world, your PPC campaigns look like this: Multiple stages of your funnel.

How to Optimize Your Landing Page SEO

ConvertKit

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. When creating an SEO-rich piece of content, the goal is to engage the reader and have them spend as much time on page as possible, then leave with the answer they were looking for. Some landing pages can do both.

How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. What Is Quality Score & Why Does It Matter to PPC Advertisers? So they don’t require a landing page.)

How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page? Years ago, Facebook offered landing pages within their own platform.

5 Tips: How to Create the Best Lawyer PPC Landing Pages

DAGMAR Marketing

When you’re investing in pay-per-click (PPC) campaigns for your law firm , keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Match the Message of Your PPC Landing Page to the Ad.

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Instead, we’re taking a broad look at how paid advertising campaigns can improve customers’ experience on your landing pages.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels.

The Best 14 Landing Page Builders for Any Business

Hubspot

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

The product page on your website. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. What’s an ecommerce landing page? What makes a great landing page for ecommerce? Consider a pay-per-click (PPC) use case.

It’s All About the Landing Page

The Effective Marketer

But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page? You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist. Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”.

#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Some of the key highlights from the presentation: Understanding the need to define conversion opportunities at the start of B2B landing page development. Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both.

7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs

Convert

To run scalable PPC campaigns, you need to keep working on bringing down the cost-per-acquisition (CPA) metric on your PPC leads. Optimizing your PPC landing pages is one of the surest ways to do this … as doing so gives you a substantial increase in your conversions, without needing you to increase your ad spend.

CPA 59

What Is a Landing Page? All Your Questions, Answered

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page? Landing pages have one chief purpose: to generate leads for your business. Landing Page

When and Why to Use Landing Pages

Marketo

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.

8 Incredible App Landing Pages (and How You Can Create Your Own)

Unbounce

Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. How to build app landing pages. Haven’t built a page yet?