Webbiquity

MARCH 17, 2023

Additionally, become a trusted expert by fostering relationships with your audience through valuable webinars, podcasts, and videos. Image credit: Edelman Use Ad Retargeting to Re-Engage Visitors No matter how great your website is, sometimes browsing your pages once isn’t enough to turn a visitor into a lead.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

The Point

APRIL 23, 2020

Create a podcast. One silver lining of the current crisis is that the standards for production values on videos and podcasts have shifted. That makes an ideal time to record conversations with customers, partners, analysts or thought leaders and create a podcast series. Update and refresh email and landing page templates.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Marketing Insider Group

JULY 11, 2023

From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal!

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Act-On

OCTOBER 3, 2023

Should you include multiple and frequent calls-to-action (CTA) on a web page? How Many CTAs Should I Use on a Web Page? Different webpages have different objectives, so let’s start with the homepage and narrow down to the more granular pages. So give them what they want in the form of an eBook, webinar, podcast, etc.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. If that visitor has somehow landed in the wrong place (e.g., Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Optinmonster

MARCH 13, 2024

If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. Here’s an example from Rich Page , a conversion rate optimization (CRO) expert, who used OptinMonster to create an interactive popup. The campaign improved his website conversions by 225%.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. One of the most effective ways to turn your C-suite members into thought leaders is to start a podcast. consumers listened to podcasts in 2020, up from 44% in 2018. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Optinmonster

FEBRUARY 9, 2024

If popups aren’t your style, then there are plenty of other optin types to choose from, like: Slide-ins : Animated optins that slide in from the side of your page are eye-catching but still off to the side so they don’t interrupt readers. An easy way to do this is with page-level targeting.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

Navigate the Channel

MARCH 29, 2024

If podcasts are a safety standby, start there. Because it’s in a different form, it lands differently in their brain. QR codes are back in a big way, so use a special QR code that takes customers to a special landing page when scanned by a smartphone or tablet. If print is your tried-and-true, start there.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Brandpoint

FEBRUARY 4, 2021

Spotify: Landing Pages The landing pages that live on your brand’s website serve a unique purpose and can be tailored to prompt certain actions from the visitor. Whether it’s your website homepage or an event-specific landing page, you can tell your brand’s story through your website content, design and features.

Paid Content 165

Paid Content Cost per Lead CPL Examples 165

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Webbiquity

NOVEMBER 20, 2023

Make studio-quality voice overs in minutes, for lifelike podcasts, videos, and professional presentations. Their Black Friday Deal Page has a “Spin The Wheel” option for extra discounts. AI Voice Generator Murf AI Go from text to speech in almost no time with a versatile AI voice generator.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Search Engine Journal

MAY 19, 2023

The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal. Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.

Landing Pages 84

Landing Pages PPC Optimization Conversion 84

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MAY 16, 2023

Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Start by maximizing the potential of your: Blog. Post consistently (at least 1-2 times per week , but more is better), and discuss topics that interest and educate your audience. Medium or Substack account (without paywall).

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Launch Marketing

MAY 31, 2023

Podcasts:   Podcasts  are becoming utilized more and more by B2B leaders. The great thing about podcasts? Presenting relevant information, whether it be from yourself or the individuals you have on your podcast, will bring listeners back for more because of your trustworthy, impactful information.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Optinmonster

MARCH 25, 2024

For this, you’ll first need to create a landing page on your site for viewers to access the lead magnet content. You don’t have to create a fancy landing page to include your lead magnet. This can help you convert new subscribers who land on your channel even if they haven’t viewed any of your videos.

Youtube 82

Youtube Ad Building Tips Ad Exchange 82

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. Most commonly used on search platforms like Google and Bing, PPC allows you to appear on relevant search results pages for search terms of your choice.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

ConvertKit

NOVEMBER 26, 2019

As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Instead of spending months pursuing it before you get feedback, setup a quick landing page and get in front of potential customers immediately! A landing page is perfect for that.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Webbiquity

MARCH 6, 2018

Optimize Landing Pages for Conversion. Build more landing pages. Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages.

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

ConvertKit

AUGUST 19, 2021

Your podcast downloads are climbing up and up every week, and you just landed a dream guest. It feels like your podcast is growing—and that’s a wonderful feeling. Could you pinpoint what percent of customers converted because of your podcast? The essential tools you need to monitor podcast success.

Marketing Analytics Tools 112

Marketing Analytics Tools Work Management Business Marketing Management 112

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Of interest to martech practitioners, Smith discusses the evolution of metrics that are so important to us, like page views and unique visitors. Practitioners trying to stay abreast of our changing field will find this podcast helpful.

Work Management 97

Work Management Viral Marketing Marketing Management Cold Calling 97

Sharpspring

AUGUST 3, 2021

This step requires no preparation: Simply search WordPress plugin repository for something like “Pre-launch page” and choose a plugin that fits your needs best. Here are great WordPress themes that let you easily create landing pages. Set up a landing page to start collecting emails to announce your launch to.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. The first page of search engine results gets far more clicks, and organic search traffic is free. You can create podcast content the same way you create blog posts. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Place your contact button where users see it from the minute they land on your page.

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

ConvertKit

AUGUST 24, 2021

Hosting a podcast without regard to metrics is the same as your sign-less road trip. To help you reach your podcast growth goals quicker, we’ve rounded up insights from creators about the most critical metrics for podcasters to track. Where to find podcast metrics. Your podcast hosting platform. Google Podcasts.

Stats 114

Stats Distribution Eye-Tracking Lead Scoring 114

ClickZ

JUNE 15, 2023

Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Product pages rarely rank as featured snippets because there is no intent match: Product pages are intended to sell, not answer questions. This is where blogging comes into play. Keeping a blog updated shows that you know your niche.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ConvertKit

SEPTEMBER 22, 2020

Best practices for any landing page. 9 types of landing page. Ebook landing pages. Webinar landing pages. Event landing pages. Newsletter landing pages. Video landing pages. Podcast landing pages. Coming soon landing pages.

Landing Pages 79

Landing Pages Newsletter Webinar Metrics Ad Exchange 79

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. It typically includes free, ungated resources like blog posts, webinars, and podcasts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

NOVEMBER 6, 2023

Compare this: Adjust technical settings Ensure deliverability : Without the right domain setup, you risk not only low security but also diminished trustworthiness, making your email more prone to landing in spam. In fact, tracking them could increase your likelihood of landing in a spam box. Thus, consider turning off tracking pixels.

Outreach 115

Outreach Email Marketing Optimization Lead Scoring 115

ConvertKit

MARCH 6, 2020

Kickstart your list with a killer landing page. Leverage other peoples' audiences as a podcast guest. These days, it's easy to overcome procrastination and build a thriving email list with just a free landing page , an email service provider (like us!), How to build an email list without a website. The problem?

Landing Pages 72

Landing Pages Marketing Websites Ad Building Work Management 72

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 84

Storytelling Digital Marketing Funnels Brand Identity Branding 84