Stevens & Tate

SEPTEMBER 3, 2021

Landing pages are a great way to provide website visitors with helpful content, collect important customer information, and begin to build a relationship. Here are a few easy ways to enhance your landing pages. Here are a few easy ways to enhance your landing pages. Eliminate distractions on the page.

Landing Pages 75

Landing Pages Correlation Inbound Marketing Lead Scoring 75

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

NuSpark Consulting

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? After all, if that were the case, they wouldn’t be looking at your page. This is the reason for A/B testing.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. In these situations, the landing page should simply reinforce the key selling message and get out of the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

Landing Pages 48

Landing Pages Privacy Policies Privacy Correlation 48

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Is the landing page “short and sweet”? Is that offer specific & tangible? Do I need all the copy?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Landing pages are an essential component of a successful inbound marketing strategy. Simplify Your Layout. Start with a strong, concise header message.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Lead Liaison

DECEMBER 20, 2016

The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand.

Landing Pages 48

Landing Pages Webinar Metrics Lead Liaison Ad Building 48

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion. Parameter : event_name.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. However, only a very small percentage of these users went to the home page of the Google Merchandise Store. Subscribe to a newsletter.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

OCTOBER 14, 2009

Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Exo B2B

APRIL 11, 2017

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. The « Clickthrough landing page ». Lead generation pages.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) You’ll be surprised how much of a difference this one component makes on your landing page.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Ready to learn more?

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Marketing Insider Group

MAY 16, 2023

Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Delicious, but they’ll probably be hungry again in an hour or so. Start by maximizing the potential of your: Blog. Medium or Substack account (without paywall).

SEO 243

SEO Lead Ranking Content Thought Leadership 243

LeadSquared

MARCH 5, 2013

While discussing how to create landing pages in our previous posts, we have mentioned that Calls to Action are important. You announce a 30% discount in the papers (the digital counterpart would be your PPC campaign). This is how you can stop wasting those clicks: How to create Landing Page CTAs that work?

Landing Pages 52

Landing Pages Effectiveness PPC Banners 52

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

AUGUST 9, 2011

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. Content – High quality and relevant to the objectives of the page.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Vision Edge Marketing

DECEMBER 7, 2021

You land on a high-ranked website and start clicking and reading. And maybe a price comparison page is not necessary. . Try to align your page title, and the other major subheadings, with phrases that give prospects confidence that you understand their issues and that you are experienced and ready to resolve them.

Design 214

Design Work Management Marketing Management Planning 214

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Think again.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130