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It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. Most email marketing platforms record an “open” when a pixel is triggered.

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. With Apple’s MPP, Apple Mail preloads the images and content of the emails, including the tracking pixel, in all cases—even if the recipient didn’t actually open the email. Incorporate best practices to get emails opened.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. This simply means: You will get much more unique opens on a smaller, more engaged list than a bigger email list that is bloated with dead weight. This amounts to 15k opens.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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Email Marketing Infographic Best Practices for 2021

SendX

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. Step 4: Smart landing page to convert your visitors A landing page is the last stage of your marketing campaign.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)