The Effective Marketer

SEPTEMBER 12, 2011

But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page? You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist.

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

Writing on the Web

AUGUST 2, 2011

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JULY 12, 2010

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Hinge Marketing

NOVEMBER 30, 2017

This video talks about some common pitfalls, what to avoid, and how to set yourself up for success when it comes to creating a really effective landing page. Today, we’re gonna talk about how to create a really effective landing page. Landing page pitfalls. Video Transcription. “Hey!

Landing Pages 48

Landing Pages Video Marketing Marketing Websites Service 48

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Related posts: Create Wordpress Sales Pages: Learn how this week.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). This page seems way too broad. This page seems way too broad. Here's why: a.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

ActiveDEMAND

APRIL 14, 2016

What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?

Landing Pages 40

Landing Pages Marketing Automation Services Barriers Marketing Automation 40

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Online Marketing'

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Direct Response Coach

JUNE 24, 2014

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.].

Online Marketing 100

Online Marketing Landing Pages Link Building Mobile Marketing 100

Launch Marketing

JUNE 28, 2023

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Hinge Marketing

JUNE 6, 2014

For professional services marketing departments, there’s a lot of pressure around creating a successful landing page. Unlike other pages of your website that are multifunctional, a landing page has a specific and identifiable purpose. Here are nine tips for creating a better landing page.

Landing Pages 48

Landing Pages Lead Scoring Lead Ranking Top of Funnel 48

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. The page itself needs to be perfect to acquire new customers. Place a tracking code on all pages of the site. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Think again.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

KoMarketing Associates

MAY 25, 2022

Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Content Standard

MAY 9, 2015

So for online marketers trying to onboard people with landing pages, a constant balance has to be struck between (1) driving people to a landing page, (2) getting said traffic to actually interact with the landing page, and (3) actually getting the data or interaction you need from the page.

Landing Pages 40

Landing Pages Studies Mobile Marketing Segmentation 40

EMagine B2B Blog

MARCH 11, 2014

Both the web design and online marketing teams are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Follow our list of design and SEO best practices in order to create your perfect landing page.

Landing Pages 40

Landing Pages Conversion Rate Practices Privacy Policies 40

KoMarketing Associates

JUNE 25, 2020

Key Page Performance. Another area of search performance analysis that B2B marketers should assess is on whether the optimization of individual pages, website sections, and key landing pages, is having an impact. Instead of filtering by queries we can filter by web pages (web addresses).

Google 257

Google CTR Landing Pages Keywords 257

Webbiquity

MARCH 14, 2019

A/B testing is a quick, low-cost and effective method for optimizing your marketing campaigns. Get Your Landing Pages Right. Landing pages are where it all happens. Bibi Raven is an Internet addict and ukulele enthusiast, navigating her way through the treacherous jungle that is online marketing.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Webbiquity

MARCH 17, 2017

Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. Getting a funnel started isn’t the hard part in boosting your brand online. The Landing Page.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

JANUARY 11, 2022

As a result, much UX advice online isn’t practical for B2B businesses. But UX design itself remains critical to effective online marketing and communications. Businesses can identify pages to improve by reviewing key metrics. What Does Good B2B UX Design Look Like?

Design 269

Design Paid Search Agency Companies B2B 269

Hubspot

DECEMBER 16, 2014

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily' Use the click-to-tweet link below!

Landing Pages 28

Landing Pages Copywriting Click Rate Case Study 28

KoMarketing Associates

APRIL 9, 2019

Landing Page and Website Optimization Tools. Speed up your landing pages with the Think With Google’s Test My Site tool. Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. You can, of course, check your competitors’ landing pages yourself.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. What is On-Page SEO? Page speed: Page and site speed are primary considerations for search engines.

Paid Content 62

Paid Content PPC Traffic SEO 62

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Are your landing pages clean and clear? Get Found, Get Known, Get Clients" width="110" height="110" />.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

seo.co

APRIL 26, 2023

Many online marketing companies now know that CRO is big, so many offer the service to capitalize. These tests are helpful to design the best landing page and finding which page elements produce the best results. Landing Pages Your CRO should be able to tell you the landing pages that work and don’t.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. Segment Your Landing Pages. Individualize Your Landing Pages. one for experts.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

KoMarketing Associates

JUNE 17, 2020

Especially if they try these four tactics: Make your own Bio link page. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

NOVEMBER 28, 2017

One of the most important elements advertisers must consistently test is the user’s landing page experience. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. Place tracking code on all pages of the site.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MAY 3, 2018

Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com. Applying the Hostname Primary Dimension to the Network report allows you to split out your landing page traffic. Social >> Landing Pages.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Not only does this framework help keep things visually consistent, but it helps keep your website scalable so you can add new content and pages when needed. Good question!

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332