How to Write a Great Landing Page


What separates a good landing page from a great one? You may think it’s the landing page design, which is undoubtedly important. But the true power behind your landing page is found in how well it’s written. Landing page example from B Like Bianca.

How To Build Landing Pages That Convert


Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar.

How To Build Landing Pages That Convert


Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

How B2B Marketing is Changing in 2018

Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Everything You Need to Know About Landing Page Design


In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. The answer: Great landing page design. Landing Page Design.

PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices.

How to Rank (and Convert) with Landing Page SEO


Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. But optimizing a web page for search engines requires more content, more links, more calls to action.

Landing Pages: Get Readers to Take Action

Writing on the Web

Short answer: a landing page. Also known as a sales page, squeeze page). You need a landing page to do that. Landing page definition: An attractive, compelling page: Published on the Internet that is. Why Use a WP Sales Page Template?

The 13 Types of Landing Pages & How to Pick One for a Campaign


Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist.

What Is a Landing Page? All Your Questions, Answered


If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? What is a landing page? A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook.

8 Call-to-Action Examples for Your Next Landing Page


In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Your call-to-action button copy will make or break your landing page conversions.

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

Marketing Action

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page.

12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)


Don’t get us wrong: we love good-looking landing pages. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. High-Converting Landing Page Examples.

How to Build an Effective Inbound Marketing Landing Page

Leading Results Rambings

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

8 Steps to a Great Landing Page

Marketing Action

Does anyone remember what we did before landing pages? Seth Godin claims to have invented them (sort of) and as far back as 2006 said they have five main reasons to exist: Get a visitor to click (to go to another page, on your site or someone else’s).

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

Optimizing Landing Pages – Why Testing Is Critical


by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]


For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. There are tons of evergreen landing page campaign possibilities, but we’ve rounded up five that we think every SaaS marketer should have in their arsenal. The “We Solve Your Problem” Long-Form Landing Page. Landing Page Optimization

Unbounce: The Landing Page Builder We Love

This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page?

8 Incredible App Landing Pages (and How You Can Create Your Own)


Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. How to build app landing pages.

How to Create Lead Generation Landing Pages that Convert


Lead generation landing pages are the superstar sales team for your online business. Your landing page has to effectively perform the entire sales process in only a few seconds, grabbing visitors' attention and convincing them to sign up for your offer.

How to Turn Your Landing Pages Into High Quality Lead Magnets


Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. .

Content Marketing Results: Landing Pages Rule

Writing on the Web

Short answer: a landing page. Also known as a sales page, squeeze page). You need a landing page to do that. Landing page definition: An attractive, compelling page: Published on the Internet that is. Why Use a WP Sales Page Template?

How to Create a Ridiculously Successful Landing Page

Inbox Insight

Landing pages are the core of your website, but are yours actually working for you? One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there. So how do you go about creating a successful landing page?

How to Write Ridiculously Persuasive Landing Page Content


And landing pages are prime real estate. Want to write persuasive landing page content? But social proof isn’t just about attaching the number of shares a page has gotten. Here’s how Unbounce , the landing page builder for marketers, employs this tactic.

6 Costly Landing Page Mistakes That Are Easy to Fix


Confession: My Landing Pages Sucked. The truth be told, I didn’t even have a form on my landing page for the first 12 months. I hear some people saying, “But what if users want to browse around the site and not be forced into a landing page form?”

8 Brilliant Landing Page Examples You Need to See


Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages

10 Ecommerce Landing Page Examples That Maximize Sales


The best ecommerce landing pages don’t just convert better—they make you more money. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results.

5 Common Landing Page Mistakes


Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). I've seen many landing pages that miss one of these three key details.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.

5 ways to promote your promotional products


Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. When you invest in promotional products, you want to make the most of them.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam


Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Get Your Landing Pages Right. Landing pages are where it all happens. Guest post by Bibi Lauri Raven.

Spam 249

How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages


Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— Creating an audience segment groups together similar audiences to help you create relevant marketing messages (ads, landing pages, emails, etc.)

11 Simple (But Critical) Tips for Creating Better Landing Pages


There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.

Before and After: 3 Real-Life Landing Page Makeovers


Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". Landing Page #1: Health Dialog.

Seven Groups of Tools for Designing and Optimizing Websites


The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. The information architecture of your site is the flowchart or map of all your site’s pages and how they connect to or flow from one another.

Design 235

How to Reduce Unsubscribes Using Subscription Management

The Point

This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. To the right is a subscription management page that we created recently for a software client, Noetix.

Social media employee advocacy is the heartbeat of your company


You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Employee advocacy is the heartbeat of your company.

How to Create the Perfect Lead Generation Form [Infographic]


Position forms above the fold, and on the right side of the screen; forms on the right side of the page generate 24% more leads. • Website Design b2b lead generation landing page design lead generation