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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Including a video on your landing page can increase conversion rates by 80%. Guest post by Cheryl Joy.

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

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Trending Sources

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. Fedex uses a cool Flash animation to link to its sub-pages.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline.