10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

Top 20 Landing Page Design Examples for 2020

Martech Advisor

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages.


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The Complete Guide to Multivariate Testing


Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. But should you run multivariate tests? There are benefits and downsides to running multivariate tests.

Most Popular Multivariate Testing Tools in 2021


That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing?

The Essential Guide to Split Testing Your Landing Pages


There are two primary ways to split test your landing pages: A/B testing and multivariate testing. They have different benefits and purposes, but they both give you valuable insight into the performance of your pages. The post The Essential Guide to Split Testing Your Landing Pages appeared first on The ONTRAPORT Blog. Marketing Tracking

Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable


by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring. B2B Marketing Landing Page Thought Leader Interviews

11 Practices for B2B Landing Page Optimization (LPO)


No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Optimized landing pages have a direct correlation with improved users’ experience (UX) which ultimately drives the marketers towards their ultimate goal of Conversion Rate Optimization (CRO). Ways to Accomplish Landing Page Optimization (LPO). Prelude.

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely


Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages.

Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Landing pages are an essential component of a conversion-focused campaign.

3 Live Landing Page Optimization Lessons


Do you plan on optimizing your landing pages for higher conversion? Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. We invited the Summit attendees to optimize one of our landing pages by modifying five variables: lay-out, headline, image, call-to-action button and copy. What landing page test have you been wanting to run?

5 Awesome Landing Page Lessons From Real Life Examples


On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. Whether you're B2B, B2C, a product or a services business, these five companies have created great landing pages from which we can learn some serious lessons. so it's very clear what you're on this page to do.

Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sales Lead Insights

Plus, we’ll also answer live Q&A and evaluate an attendee’s landing page during the live event. (As If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Let the actions of your visitors show you what works and what doesn’t using A/B and multivariate testing. Testing your website elements and pages will not only reveal your problem areas, it will reveal where on your site you’re experience positive visitor behavior. Landing page tunnel vision . Landing page optimization is a go-to tactic for many marketers looking for a quick fix, but even the best landing pages can’t sustain customer loyalty on their own.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. Once visitors land on your site, your goal is to get them to buy (and hopefully become repeat customers). Through their clicks, page views, bounces, reviews and purchases, your online customers offer real-world feedback about their online experiences, in real-time.

Email Marketing Trends for 2020: Competitive Differentiators


Personalized Landing Pages. Landing pages are the critical last mile of most conversions. Personalized landing pages, like the ones that Oracle Maxymiser makes possible, build upon the personalized email experiences that customers value so much.

Using Heat Mapping to Drive Website Conversion: A Step-by-Step Guide


The findings observed through the use of heat mapping can then be effectively leveraged during the discovery phase of website test creation and utilized to more fully develop specific hypotheses for future A/B and multivariate tests. Identify pages to test.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Proper conversion rate optimization requires testing of landing pages. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. I had initially created a landing page to use for paid search and social media. Now, Content Experiments allows me to test elements of my landing page.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Proper conversion rate optimization requires testing of landing pages. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. I had initially created a landing page to use for paid search and social media. Now, Content Experiments allows me to test elements of my landing page.

Unlock the Benefits of Leveraging Oracle Responsys with Oracle Maxymiser


Through this integration, you can leverage the complementary features of both platforms to: Serve the landing pages and site experiences that are most likely to drive conversions. Optimize Landing Pages and the Site Experience Through A/B and Multivariate Testing. It is not uncommon for businesses to commit countless man hours and resources to redesigning their landing pages, only to see those efforts fall flat.

Tools for Conversion Rate Optimization


Its main function is to help webmasters and marketers build and customize their own unique landing pages, making it easy for you to separate your traffic streams, set up AB tests, and manage independent CTAs.

Proving the Value of Site Optimization

Customer Experience Matrix

But plenty of areas, such as landing pages and check out processes, are usually stable enough that optimization is possible.) Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here.

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A/B testing: how to optimize your conversions and generate more results


By A/B testing your pages and contents, you will be able to identify the best ways to communicate with your audience. For now, it’s more important to establish that while bearing similarities, A/B testing is distinct from multivariate testing.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down).

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app.

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What is N testing? (In 100 Words or Less)


When I was working at an agency, I'd usually write four to five headlines for a landing page. Now, you might be wondering, "How does this differ from multivariate testing?". Multivariate testing is usually more comprehensive than A/B/n tests.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats


Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page. Then, through Audience Manager, you can create audience lists of people who watched a specific video or channel page. Conversational Landing Pages.

Best Practices: Email Testing

Launch Marketing

2) Multivariate Testing : Multivariate testing is a bit more complicated and involves testing multiple elements in a single send. The key to multivariate testing is to find the right combination of elements.

How to Set-Up and Optimize an Ecommerce Conversion Funnel to Drive Sales


Make your landing pages engaging. Your landing pages are of vital importance. They’re the first pages most customers will engage with on your website, so they need to have good content. Ensure your product pages are well optimized.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]


CTR helps you judge the performance of your A/B testing or multivariate testing emails. Like, look at the conversion rate of your landing page. You can run some social media ads directing people to your signup form or landing page.

A/B Testing Statistics: Why Statistics Matter in Experimentation


For instance, assume that you are trying to flesh out the best headline for your landing page. For a larger set of differences, you would generally go for a more extensive multivariate test. Ensuring That You Don’t Need a More Comprehensive Multivariate Test.

Three Steps to A/B Testing in Marketo

SmartBug Media

If you want to include more than two versions (a multivariate test instead of a strict A/B test), expect the number to go up. You can test just about anything—email sends, landing pages, and even emails—within ongoing drip nurture programs. Test Groups for Landing Pages.

5 Tips to Get the Most out of Your Pardot Campaigns


Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms. You can also conduct simple A/B tests to make sure your landing pages are finely tuned to maximize conversions. Learn more about multivariate testing here.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Visual Website Optimizer is another landing page A/B and multivariate testing tool.

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Why Choose HubSpot vs. Mailchimp?

SmartBug Media

Allowing multivariate testing. Mailchimp is a great, easy-to-use platform for email and digital marketing efforts.

[Infographic] 21 Things You Didn’t Know About Search Ads


Most marketers focus on optimization through landing pages exclusively but ignore improvements that can take place at the ad creative level. The goal of this post is to introduce our readership to the type of A/B and multivariate testing that can take. A/B testing and optimization is an important process for almost all digital companies. Blogs Infographics

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more.

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7 Call-to-Action (CTA) Tools to Help You Increase Conversions


HubSpot’s Calls-to-Action tool allows you to create, personalize, test, and optimize CTAs that drive qualified leads to your landing pages in seconds. Once your CTAs are complete, add them to web pages, landing pages, blog articles, or emails.

What Is Conversion Rate Optimization Process: Five-Step Guide


Randomly tweaking your websites and landing pages without following the conversion rate optimization process is like walking on a dark road without a roadmap. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes


“For example, I helped a client build a multi-channel content marketing test with landing pages, video content, and emails using a key account strategy,” she says. Landing page conversions trigger emails that are personalized for each contact’s role within their company and include personalized video messages from their account manager powered by Brightcove. The landing pages included forms that were tested in length and form field pre-population.

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How to Understand & Calculate Statistical Significance [Example]


The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. This could be comparing conversion rates on two landing pages with different images, click-through rates on emails with different subject lines, or conversion rates on different call-to-action buttons at the end of a blog post. For a landing page, that might mean picking a set amount of time to run your test (e.g.