NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. Promotional ads Get content now Landing page/microsite Immediate leads. Title tags.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Terry: Trials, then webinars, then white papers. If you are getting sparse conversion data, consider using less fields in your lead form.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Biznology

JUNE 6, 2012

But sometimes it’s not that easy to retire pages. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). No one goes looking for white papers.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. J- Jump Page. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

NOVEMBER 14, 2011

Literally, these terms all explains how many times a page is viewed. For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. For instance, the person who views and refreshes a page will account for one unique pageview. Landing Page. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

Tactics 100

Tactics Automation Personalization Planning 100

BenchmarkONE

NOVEMBER 21, 2019

21% of agencies use landing page software. 3% say it’s landing pages. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. And here’s what agencies are using. 52% of agencies use social media platforms.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

ClearVoice

JULY 12, 2022

This is important because, too often, companies suffer from shelves of expensive brochures and pages of web content that worked yesterday but is no longer relevant. Customized infographics, landing pages, and brochures were made with repeatable processes. White papers. What’s a white paper?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You just need a landing page to gather contact details. Download pages don’t tend to rank in Google, and once your first big push is done, that’s about it. Click To Tweet.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

NuSpark Consulting

MARCH 10, 2012

If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen? How many pages per visit is your site receiving?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Landing Pages. Provide a quote calculator on your pricing or product page.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Content Marketing Institute

OCTOBER 8, 2018

This video lives on YouTube and sometimes is embedded onto a web page. HANDPICKED RELATED CONTENT: The Seductive Power of the Dark Side [Rented Land]. Some answers include: Get more conversions on a product page. Now let’s look at a product page on the brand’s site: This video is pure product selling. Image source.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Define key brand messages for Search Engine Results Pages (SERPs). Also, you can enhance results with prominent calls to action, landing pages, welcome emails, and strategic follow-ups. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

ClearVoice

NOVEMBER 27, 2019

Core content often includes your website, key product and services pages, functional messaging and automation, as well as your brand’s mission and vision. For instance, if you opted to only have a brand presence on Facebook, your Facebook page and feed would be your core content. Think of the Yellow Pages , for instance.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

WebMarketCentral

JUNE 11, 2009

SEM = more keywords per page. It's generally impractical to SEO a single page for more than 2-4 variations of a particular key phrase. Search marketing lets you point many more keywords to a single landing page. In contrast, SEM lets you get your message onto the first page of search engines almost instanteously.

PPC 20

PPC Paid Search Agency SEO SEM 20

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. As long as you tailor your ad creative and landing page copy to speak to the priorities of each individual, it can be repurposed.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Standard

NOVEMBER 14, 2016

For account-specific purposes, strong content strategies will consider the use of microsites and landing pages specifically tailored to that company’s interests. Images, infographics, white papers and shorter content with a strong, clear call-to-action can also be valuable in driving these results.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Websites and Web Pages.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Websites and Web Pages.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168