Brandpoint

MARCH 13, 2023

And there’s a marketing department at one of your competitors working to reach them. Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. Start with a free SEO tool to identify the top-ranking keywords that are getting first-page rankings.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Marketing Insider Group

NOVEMBER 22, 2021

Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Let’s start with finding content that’s performing.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. Experiment with different ad variations to find what works best.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Sometimes, publishing long-form content is the best way of catering to searcher intent.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. This crisis response led them to identify several short- and long-term trends. What worked in the past may not work as well going forward.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. SEO and PPC Work Best Together — Here’s Why.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Only B2B

MARCH 10, 2022

Strategies For Generating B2B Leads That Actually Work. This entails experimenting with several tactics until you find one that works. Must Read: Generate Quick Wins From Landing Page Tweaks. To educate and overcome objections, include a live chat option on your page. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

OCTOBER 25, 2023

Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account. Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them. Such landing pages could be low-hanging fruit in the SEO game.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Take a look at the following: Page speed: Does your website have too many large images or videos? Metadata: This is information about the page.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. This tells you where visitors are coming from, specifically those who found you through other sites rather than navigating directly to your page. You can’t expect to know whether your strategy is working if you don’t revisit the data.

Social Media 134

Social Media Long Tail Marketing Media CTR 134

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. They reach a product page or even the checkout page, but then leave the site before completing their order. Here’s is an example of a landing page that Prowly uses to target German prospects.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Marketing Insider Group

AUGUST 1, 2023

Each metric holds a piece of the puzzle, showing you what’s working, what’s not, and where there’s room for improvement. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. It’s your job to put the puzzle pieces together.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Sprout Social

JULY 1, 2021

On-page SEO : This is the optimization of the content itself. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It also includes engagement on the page or post. Low conversion rate.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 13, 2020

For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. Why is this so important? Step 3: Focus on Structure.

Features 165

Features Google B2B Marketing Top of Funnel 165

Stevens & Tate

DECEMBER 2, 2022

Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there. Links and CTAs – Internal links help keep users on your page and help them take in more of your expertise. Let’s take a look. Keywords and SEO.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. The auction winners will appear sequentially from first (top of page) to last (bottom of page).

SERP 128

SERP PPC Top of Funnel SEO 128

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). How does Google’s algorithm work with SEO? .

Statistics 94

Statistics SEO POS Lead Scoring 94

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Don’t expect a website to go from page 30 to page 1 overnight. While Forbes recommends 600 to 700 words per page of your website, there is no magical word length that will equate to a higher ranking. Answer Google’s questions. .

SEO 111

SEO FAQ Content Work Management 111

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

DECEMBER 22, 2020

While it might work, the potential for bleeding is likely. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Putting Intent-Based Marketing to Work. Informational Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Marketing Insider Group

FEBRUARY 1, 2021

Pre-packaged sales solutions no longer work. Why are they visiting your product or service pages? If you’re a new business or in a highly competitive industry, focus on targeting long-tail keywords. You can work with your sales team to determine which keywords generate more bottom-of-the-funnel (BOFU) leads.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Here are five aspects to consider when deciding which pages to reoptimize. Page one is where you need to be to get found in search. Organic Rankings.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. SGE includes prior search journeys Google’s SGE patent goes into much detail on how AI snapshots work. Who are NAME’s competitors?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Unbounce

JUNE 1, 2021

View multiple pages on your website. If you work in business, I’d be surprised if you hadn’t seen an ad from Monday.com. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. That engagement can come in a variety of forms: Click through an intriguing display ad.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

SmartBug Media

AUGUST 24, 2022

If you're like most people, you start at the top of the search results page. The first organic search result takes you to a local appliance store’s product page, featuring hundreds of different types of refrigerators, each with its own picture, product description, price, and maybe some reviews. Buyer Personas.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Determine what worked well. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. The content should also generate long-term relationships with your audience and referrals to other businesses.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. What is SEM?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Then, grab your free planning template to master on-page SEO. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Televerde

DECEMBER 1, 2020

Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert. Broad keywords like “AI in marketing” work well for building awareness about your brand and offering solutions to pain points without providing any promotional content.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

QuanticMind

AUGUST 22, 2018

So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. You’ll want to identify and fix broken links, remove/fix 404 pages, and fix any other technical errors. As little as a 1 second delay in page speed can equal an 11% loss of page views.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. The auction winners will appear sequentially from first (top of page) to last (bottom of page).

SERP 75

SERP PPC Top of Funnel SEO 75

Unbounce

OCTOBER 1, 2019

It’s worked like a hot damn, too. In just over a year , they (along with the rest of Zola’s marketing team) managed to: Build and launch 300+ custom landing pages for Zola’s specific audience segments. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111