Marketing Insider Group

JANUARY 14, 2021

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

Landing Pages 283

Landing Pages Optimization B2B Click Rate 283

Marketing Insider Group

APRIL 2, 2024

They lay out all your website’s pages for search engines, making it super easy for them to get the lay of the land. We’ve got: Largest Contentful Paint (LCP): Measures how quickly the main content of your page loads. Image Source: Mangools Sitemaps are your next best friend. So, what’s the takeaway?

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

SME 141

SME FAQ Domain Link Building 141

Litmus

MARCH 6, 2024

But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue. With the addition of Link Monitoring, Email Guardian will also let you know about costly broken links. The good news?

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Martech

APRIL 18, 2024

However, only a very small percentage of these users went to the home page of the Google Merchandise Store. The overwhelming majority went to a wide variety of landing pages, including ones for stationery, new products, sale (clearance) items, men’s and unisex apparel and drinkware and bags (lifestyle) merchandise.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Several social apps let businesses transact within their app without following any outside links.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Automatically catch email errors with 24/7 Link Monitoring in Litmus Email Guardian Email Guardian monitors every email—and every link—so you don’t have to. Your heart drops. Your career flashes before your eyes.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

FEBRUARY 5, 2024

For example: Lead ID, Email asset, Link click or email open. This transition was unlikely to affect many Marketo users or any landing pages, however it was advised to update one’s website in early January if your website loads on its own version of the jQuery library and there are embedded forms present. Why we care.

Webinar Metrics 103

Webinar Metrics Demand Marketo API 103

SmartBrief - Marketing

MARCH 7, 2024

Use links to your advantage. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Ask your audience. Sounds simple, right?

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. You’ll also find a link to a tutorial on the image generator page. Visit the personas page to select a persona and see all the additional prompts. Start creating images now.

Work Management 106

Work Management Generation Marketing Management CMO 106

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

PageRank 98

PageRank Microsite Comparison SEO 98

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 154

Social Media SEO Cost Per Click Media 154

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? And the only way to accomplish that is by getting subscribers out of their inbox and onto a landing page.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

BOP Design

MAY 16, 2022

It’s also helpful to review general B2B website metrics in this section, such as pages/session, average session duration, and bounce rate. To optimize for organic search, the website must have these search terms sufficiently placed throughout the website on both landing pages and blogs in areas that make sense.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

NOVEMBER 6, 2023

Compare this: Adjust technical settings Ensure deliverability : Without the right domain setup, you risk not only low security but also diminished trustworthiness, making your email more prone to landing in spam. In fact, tracking them could increase your likelihood of landing in a spam box. Thus, consider turning off tracking pixels.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

seo.co

MARCH 8, 2022

Urchin Tracking Module (UTM) is an important feature for any link-building campaign. UTM parameters can be added to your links in order to track which sources are driving traffic and conversions to your website. UTM parameters are codes that you add to your links in order to track which sources are driving traffic and conversions.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Unbounce

DECEMBER 1, 2021

Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

ClickDimensions

NOVEMBER 17, 2021

Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. .

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Autoresponders 98

seo.co

FEBRUARY 10, 2022

404 errors indicate a previously existing, indexed page that is currently not available, which means your site is unreliable or your sitemap is inaccurate. If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. For example, hidden links may be crawlable yet invisible to an average user.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Be sure to link from the video description to your website and social profiles.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. You can quickly start your email list with ConvertKit and our free landing page builder. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

SmartBug Media

JANUARY 11, 2023

Hit “Schedule,” and you’ll be redirected to the Manage page. Create your registration form and landing page. Then create your landing page and thank you page in HubSpot as you would any other offer. Publish the landing page and thank you page, and then go to workflows in HubSpot.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Lead Forensics

APRIL 3, 2024

They don’t all need to be linked to the main navigation menu on your website. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. Use some form of online scheduling software to send them a link where they can pick a date to talk to you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). Without SEO, these opportunities would not be possible.

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

seo.co

OCTOBER 25, 2023

Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account. Create powerful landing pages for various bankruptcy law firm niches With a list of target keywords, you’re ready to create powerful landing pages. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52