B2B Pay Per Click Advertising

LeadSloth

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Who is your lead?

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What Every Marketer Needs to Know About Lead Scoring With Video

Vidyard

While most marketers are familiar with lead scoring, adoption of this powerful sales and marketing technique is still slow. Lattice Engines reports in a recent survey that only 44% of companies are using lead scoring in their day-to-day marketing efforts. While less than half of marketers have one implemented, a lead scoring model is an undoubtedly powerful way to segment incoming leads and ensure that your sales team is prioritizing the most qualified opportunities.

6 Signs You Need Marketing Automation

Oracle

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. These are common signs that you need to go beyond batch and blast marketing, need to get sales on the same page, need a stronger lead management process – these are the signs and symptoms that your business needs marketing automation.

ABM ROI Series: 3 Proven Sales Orchestration Plays

Triblio

Welcome back to the last and final instalment of our ABM ROI Series! Part 1 highlights why B2B marketers should consider running a cohort analysis to measure ROI and show value. Here are three proven plays that we’ve seen work with customers: Tactic 1: Cold Lead, Hot Account.

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Thirteen email marketing platforms with high ROI

ClickZ

Top thirteen email marketing platforms with high ROI. Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. These include lead-scoring packages, list-building features, contact tags, and campaign rules. In addition, it has a pretty hefty CRM tool that includes lead scoring, tags, and statuses.

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Does Marketing Automation Increase Your ROI on CRM?

Marketo

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization. A common issue in organizations is that there is no process for managing leads other than saving them to the CRM system. Lead nurturing : Includes trigger-based emails and multi-step campaigns.

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Does Marketing Automation to Increase Your ROI on CRM?

Marketo

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization. A common issue in organizations it that there is no process for managing leads other than saving them to the CRM system. Lead nurturing : Includes trigger-based emails and multi-step campaigns.

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Lead Generation: How MQLs Can Be Vetted To HQLs To Obtain Maximum ROI

Unbound B2B

In a previous article titled Types of MQL leads , we discussed MQLs at great length, and while we highlighted their importance, we pointed out that MQLs aren’t the end-all-be-all of lead generation. Read on for more: Lead Nurturing and Its Important Role In Turning MQLs to HQLs.

64 B2B Marketing Tools and Resources

Marketo

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Lead Nurturing 101 (blog post).

inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing.

Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI

B2B Lead Generation

Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation. Let me be more specific about one strategy that the best sales organizations do that marketers should replicate in their demand-generation and lead-nurturing campaigns: Stratify resources as part of a coverage model. This frees them up to focus on the high-probability sales-ready leads. Here’s a few ways marketing can apply this same idea: Lead follow-up.

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How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Marketo

Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and the webinar recording is uploaded onto the company website. Repurpose Your Webinar for High ROI. The best way to get positive ROI from your webinars is to continually repurpose them. The registration landing page, which provides an opportunity to gather preliminary data about the prospect.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Marketo

Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source. This will allow you to capture the ROI on your social media programs.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Marketo

I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Landing Page Optimization is more than changing fonts and graphics. It’s about improving the viewers experience The prospects, experience on a landing page is what is going to lead them to fill out a form.

Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? Get All Presenters on the Same Page The content curation and creation process starts long before you announce your virtual event to the public. Build a landing page (or pages). The post Virtual Event Marketing: How Content Generates Buzz and Leads appeared first on Skyword.

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inContact: Using Video Marketing to Drive Millions in Pipeline

Vidyard

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Using the Vidyard Cloud Connector , inContact can create Eloqua landing pages featuring their videos, and then track the performance of those videos based on viewership data. Scott also qualifies leads by setting up a video content journey.

5 Really Easy Ways to Get Started With Marketing Automation

Sharpspring

You invested in marketing automation software to help you save time, simplify sales and marketing processes and help you better nurture leads. Convert more prospects into leads. Landing page designer, dynamic form builder . Identify new valuable leads. Lead scoring capabilities. That way it will be easier to illustrate return on investment (ROI) from your efforts down the road. Create and A/B test some new targeted landing pages .

What You Gain (and Lose) With Ungated Content

Contently

They’ve been tasked with building audiences and delivering leads to hungry sales teams. Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Can they reliably hit their goals without lead forms? After all, “lead generation” isn’t a measure of content quality. “If So many marketers lose sight of treating people like people instead of leads.”

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Marketo

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.

Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6.

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How Top B2B Demand Gen Companies Place Your Whitepaper In Front of Your Target Audience

Unbound B2B

Whitepapers can generate quality leads for your company and position you as an industry thought leader. Creating clean-looking landing pages will attract prospects and generate up to 220% more leads. Creating Efficient, Clean-Looking Landing Pages.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows. Marketing automation platforms often provide some sort of lead scoring feature. The more a lead engages with a company’s marketing activities (at least those measured within the marketing automation platform) the higher their lead score. Note: Do keep in mind that these scores are typically only based on user behavior, not necessarily on persona or firmographic fit.

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Lead Scoring.

6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Here are six tips to help you increase your email marketing ROI. Email is here to stay.

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The 5 Best Marketing Performance Software

RockContent

Email marketing , forms, landing pages, and even live chat with consumers can all be dealt with through Hubspot. Most clients report the tool as very cost-effective, with pricing that translates directly into ROI.

Marketing Tools for Your Small Business

Sharpspring

Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well as optimize it for ROI. Lead Scoring. Lead scoring determines which leads are most likely to make purchases.

6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Here are six tips to help you increase your email marketing ROI. Marketing ROI

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. Save time following up on bad leads. .

How is Email Marketing Pricing done?

SendX

I will take the example of ActiveCampaign pricing to understand this: Let’s say you start with a newsletter, so you can go for Lite plan and if you introduce your own products later on and you need to do lead scoring, you can upgrade to Plus plan. Email marketing has a 122% ROI.

Quality Leads: Why It Is Vital For Your Business Growth?

Only B2B

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”. On paper it might sound great, but out of these 10,000 leads how many got converted? Is it what you are thinking, the more the leads the more the conversions?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page.

Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Email bots make it increasingly difficult to gauge overall campaign performance and, on another front, can play havoc with triggered actions such as lead scoring. or lead distribution. Let’s say you’ve set up a system that sends a lead to sales after they’ve clicked on five emails. Worst case, you could be sending a lead to sales who’s never once engaged with your marketing campaigns. Add “Visited Web Page” as part of the trigger.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads.

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Once that lead score raises to the defined threshold, you get them.

How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. So what does lead generation with content look like? Content’s role in lead generation.

Tying Facebook Leads Directly to Revenue: A Marketo Example

Marketo

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. Visitors to our Facebook page are prompted to “Like” our page which then lets them select their favorite decal. Here are ten reasons why we love this campaign: Leads go directly into our marketing automation software in real-time. Anonymous leads are identified.