landing-page nuturing Lead Nurturing Related Topics 
Anything Goes Marketing
NOVEMBER 16, 2008
Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Another example is to create automated program templates such as an event management or lead nurturing template.
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.
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