Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

The Point

DECEMBER 16, 2013

Want to guess how many of those leads arrive via our clients’ Websites? We almost never direct people to a corporate Website, for the simple reason that most Websites aren’t designed to be demand generation vehicles. For example, the average corporate Web page contains dozens of navigational links and “options” for the reader.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Launch also provided a wide range of strategic and technical feedback throughout the engagement including brand strategy, digital marketing best practices and database development.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Customer Experience Matrix

AUGUST 13, 2013

This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Valasys

JULY 1, 2021

c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. Marketers can employ multiple scores for multiple products for lead scoring. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Tips to Build a Relevant Email List.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. Literally, these terms all explains how many times a page is viewed. For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. Landing Page. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

APRIL 27, 2012

Check out our new Pricing page! . ~~~~~~~~~~~~~~~~~. Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Lead generation. Real time lead delivery. Facebook connect lead generation.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

NuSpark Consulting

JULY 17, 2010

By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Optinmonster

DECEMBER 23, 2020

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business. Show a maintenance page.

Landing Pages 78

Landing Pages Domain Work Management Template 78

Content Marketing Institute

JANUARY 12, 2018

In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. This strategy will enable the product teams to “draft” off one another – while still maintaining revenue and lead-generation attribution. Click To Tweet.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Bluetext

APRIL 8, 2020

Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. why you the best at it. why you the best at it. Keyword Research Tools for SEO and SEM.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. It also serves as a lead-generating tool to convert prospects into registrants — an important bridge-builder for updates leading up to the event.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Landing Pages The landing page is an essential part of many marketing campaigns. By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

OCTOBER 17, 2012

Consider this scenario for a moment: A visitor lands on your website and downloads your most popular ebook. A Smart Content Generator. Malleable Web Pages. This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors. 2) On Your Various Web Pages.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

NuSpark Consulting

MARCH 10, 2012

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel. EMC’s SEO Snippet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Martech Advisor

NOVEMBER 15, 2019

Is it for information sharing, awareness building, reputation management, lead generation, building communities, or some combination of these? In the mid-1990s , we had static, text-heavy pages that served as a catchall for whatever information a browser might need. Learn More: What Are the Top 10 Web Design Mistakes to Avoid?

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

MindFire

OCTOBER 21, 2020

Highly personalized Landing Pages and Microsites. How they create digital + direct mail campaigns that create more leads than single-channel campaigns ( why they do this will likely surprise you ). Ringless Voicemail.

Microsite 90

Microsite Paid Search Agency SMS Lead Gen 90

B2B Marketing Exchange

NOVEMBER 15, 2023

With a consistent release of at least eight pieces of content per month across various formats, Aspire experienced impressive year-over-year growth, including a 63% increase in page views, 86% growth in visitors, and substantial boosts in subscribers, pageviews per session and average engagement time. million in opportunities year-to-date.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Kristijan Arsov Alite International.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Strategic-IC

JULY 2, 2018

A “Smarketing” (or sales and marketing alignment) workshop is a good way to get sales and marketing on the same page; to ensure that both teams understand their responsibilities ahead of ABM, as well as providing an opportunity to manage expectations. Using the right technology.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Define key brand messages for Search Engine Results Pages (SERPs). Generating B2B Leads with Social Media. However, only 35% of B2B marketers have developed lead nurturing campaigns. You can improve lead generation and nurturing efforts by making it easy for your audience to engage with you.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

SnapApp

APRIL 13, 2017

You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . . Believe it or not, the following interactive microsite is a B2B example.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . . Believe it or not, the following interactive microsite is a B2B example.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

AUGUST 11, 2014

Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? One that you could use for enterprise websites, microsites, landing pages, and everything in between? Page Content. Scripts are optimized across web pages.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? It’s not rented space.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. A page you want us to link to. Landing Pages.

Conference 69

Conference Lead Generation Work Management Marketing Management 69