markempa

JUNE 11, 2012

In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. The goal of the page was to capture a lead. Click to enlarge. Click to enlarge.

Lead Capture 120

Lead Capture Lead Ranking Lead Scoring Optimization 120

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Ranking Lead Scoring 40

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates. You can also leverage third-party data providers to expand your reach.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Some of ClickFunnels features include: Landing pages. Sales pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. In order to effectively manage leads, you must collect the right information at the point of conversion. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Webbiquity

AUGUST 1, 2019

Remarketing: When prospects land on your website but leave with taking any conversion action, you can keep your brand in front of them using retargeting ads. Zapier : Though it isn’t, strictly speaking, a lead generation tool, Zapier helps by enabling you to connect different cloud-based tools.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 203

LeadSquared

APRIL 26, 2013

Note: If you are not looking for simple free plugins, but complete paid Landing Page Platforms instead, then this is the blog post for you. . Making a landing page is a tough job. Here’s how you can perfect your landing pages! . These plugins allow you to create simple forms for collecting leads.

Landing Pages 52

Landing Pages Lead Capture Leads Lead 52

Adobe Experience Cloud Blog

JUNE 4, 2018

As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. To make it easier to digest, I’ll separate the types of emails I send on a regular basis into the following five categories: Lead Captures. Lead Captures. Personal or Meeting Emails.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

SendX

JUNE 10, 2020

It allows mail campaigns optimization based on 30+ parameters You want a huge variety of forms and landing pages You want excellent customer support. This is because many of their customers complain about the fact that their emails land up in the spam folder. MailerLite, now, follows quite a strict account approval policy.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

markempa

APRIL 7, 2014

It’s also no surprise to me that marketers continue to discover new opportunities to increase conversion through their testing of copy. In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer. Let the viewer have a free trial to take your service for a test drive.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Hubspot

DECEMBER 22, 2011

If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Create a Testing Plan. Page Layout.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Optinmonster

FEBRUARY 18, 2021

Are you looking for the best splash page plugin for your website? By adding a splash page to your website, you can capture your site visitors’ attention and show what you want to offer. It’s why so many site owners use splash pages to increase email signups, webinar registrations and promote flash sales. OptinMonster.

Conversion 66

Conversion Landing Pages Work Management Best Practices 66

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss.

Click Rate 122

Click Rate Lead Ranking Lead Scoring Paid Search Agency 122

Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Squeeze Page. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Optinmonster

AUGUST 17, 2021

Visitor Analytics: Show the number of real page visitors to highlight interest in your site. This won’t show how many people have taken a specific action, but it WILL show how popular your posts and pages are (which will translate into future conversions). Imagine you have a post or page that talks about an online product.

Lead Ranking 88

Lead Ranking Lead Scoring Generation Webinar Metrics 88

Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. In order to effectively manage leads, you must collect the right information at the point of conversion. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SmartBug Media

JULY 13, 2023

The ideal tools will cater to your unique business needs, enhance your marketing efforts, and strengthen your lead capture strategy. Google Analytics provides data about which pages are most popular, where visitors are coming from, and how much time they’re spending on each page so you can identify areas for improvement.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Hubspot

MARCH 27, 2023

For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

PureB2B

JUNE 20, 2022

So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? Rather than tear up your existing lead generation strategy and start from scratch, instead consider the following tweaks to enhance your campaigns. A/B test key campaigns. Most things can be A/B tested.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

markempa

FEBRUARY 23, 2015

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

NetLine

DECEMBER 18, 2023

Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel. First, implement benchmarks for the leads captured and nurtured without intent data. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Ranking Lead Scoring 84

Unbounce

MAY 17, 2022

Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%. When Landing Page Testing Goes Wrong. This leads to ill-informed hypotheses about what to test.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Optinmonster

APRIL 22, 2021

Thankfully, there are already tried and tested methods to do this, so you don’t have to start from scratch. In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. This campaign helped them increase leads by 300%. Create a Signup Landing Page.

Landing Pages 83

Landing Pages Intent Banners Template 83

Lake One

JULY 20, 2023

Recently, Lake One has helped several manufacturing companies plan their trade show marketing campaigns by putting HubSpot’s marketing software to the test. Test a new lead capture approach, like using an iPad and a simple form to collect information. To prove ROI, you need a plan and a few tools. Speaking on a panel?

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

NuSpark Consulting

SEPTEMBER 14, 2015

You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). Testing is critical here; not just the offer, but the box look and feel, and when it opens. More for industrial or product-based B2B firms, offers to provide quotes obviously capture bottom funnel leads ready to buy.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

BenchmarkONE

OCTOBER 28, 2020

It offers behavior-based email marketing, CRM integration, blog, and landing page builders and will integrate with tons of the scattered apps you’re using right now. It offers standard marketing technology like lead capture and follow-ups based on your users’ actions and personalization options. ActiveTrail.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

Ontraport

APRIL 29, 2020

Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. Every click on every page visited on your website. Page visit and click tracking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

JUNE 27, 2018

Closely Tie Emails to Landing Pages. Conduct a Five-Second Test. Your email pixel width is a critical component of its lead-capturing ability. Closely Tie Emails to Landing Pages. Your landing page should match the email in terms of headline, copy, and content. If so, you're golden.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101