Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. Keep your promises with Landing Pages. This is what the page should be about. MORE

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page. MORE

If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. This infographic from AdsBridge lays out some great advice for making sure that your landing page hitting all the right notes with your audience. MORE

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. MORE

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really? MORE

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. MORE

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. MORE

Emails and landing pages are the time-tested champions in the world of digital marketing. A slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale. MORE

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page MORE

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization MORE

Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. MORE

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized Search Engine Optimization MORE

High converting landing pages don’t come from a designer, business owner or marketing team’s preferences. They come from taking the time to use the A/B split testing and adopting a systematic and scientific approach to optimization. MORE

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. The anatomy of a landing page. MORE

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety. MORE

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page. MORE

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization MORE

Short answer: a landing page. Also known as a sales page, squeeze page). You need a landing page to do that. Landing page definition: An attractive, compelling page: Published on the Internet that is. Why Use a WP Sales Page Template? MORE

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. MORE

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. MORE

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group. MORE

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert. MORE

Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. MORE

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions. MORE

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages MORE

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. MORE

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a way for you to compel your target audience to convert. That being said, optimizing conversion rates on your landing pages becomes much easier if you keep these fundamental principles in mind: 1. MORE

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page? MORE

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. How to A/B test your landing pages. MORE

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. MORE

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. MORE

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. MORE

This awkward encounter is similar to what people might experience when they arrive at your landing page. If your landing page visitors have to search high and low to find your call-to-action, they’ll leave without thinking twice. Landing Page b2b Consumer MORE

Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You can pay for traffic to your landing pages. MORE

That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. Lead generation landing pages. MORE

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page. MORE

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group. MORE

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages. MORE

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. MORE

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. MORE

but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Landing Pages MORE

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page. MORE

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land. MORE