The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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Landing Page Demand Design SEO 145

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

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Landing Page Online Email PPC 141

NuSpark

JULY 6, 2018

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

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Landing Page Conversion Tips Lead Generation 141

Act-On

MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

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Landing Page Conversion Generation Lead 132

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Act-On

OCTOBER 4, 2017

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

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Landing Page Act-On Websites SEO 158

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. What Is a Landing Page? A great example is this Geico landing page.

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Landing Page Design A/B Urgency 82

Heinz Marketing

JUNE 8, 2019

The 13 Types of Landing Pages & How to Pick One for a Campaign. A closer look at all the different types of landing pages and how to pick one. The post B2B Reads: Resistance, Landing Pages, and Dashboards appeared first on Heinz Marketing.

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Landing Page Storytelling B2B Tips 83

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

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Landing Page Effective Effectiveness Optimization 228

NuSpark

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

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Landing Page Design Exchange Tactics 231

Speaker: Howard Sewell, President, Spear Marketing Group

Creative

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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ScribbleLive

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 179

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

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Reachforce

NOVEMBER 14, 2018

landing page conversionOne of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

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Landing Page Lead Generation Industry Lead 181

Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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Ontraport

APRIL 3, 2019

A landing page is the first and possibly the only chance you may have to grab a visitor’s attention. The post Overcome Your Landing Page Challenges appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page 52

Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

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ScribbleLive

JUNE 20, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

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Marketing Action

MARCH 27, 2015

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

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SendinBlue

OCTOBER 4, 2018

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! The post 8 Effective Landing Page Examples that Convert appeared first on SendinBlue Blog. Digital Marketing Strategy landing page landing pages

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The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

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Landing Page PPC Tips SEM 205

PathFactory

APRIL 17, 2019

404 – page not found. But the page still wouldn’t load on the iPad. The landing page loaded this time, but the username and password didn’t work. First up, landing pages. Can everyone read your landing pages?

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The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

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Landing Page Demand Generation Microsite FAQ 205

Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

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NuSpark

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

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Landing Page Conversion Rate Review Rate 158

Ontraport

JANUARY 23, 2019

We’ve broken down the top five Landing Pages essential to any growing business. The post 5 Landing Pages All Entrepreneurs Need appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Business 55

Unbounce

APRIL 2, 2019

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Ready to boost your page speed?

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Landing Page Examples Mobile Video 100

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

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Landing Page Design Course Purchase 189

Delivra

JANUARY 23, 2019

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code.

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Ontraport

NOVEMBER 6, 2018

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Template Writing 74

ScribbleLive

SEPTEMBER 21, 2018

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

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Ontraport

OCTOBER 31, 2018

From a travel service using eye-catching imagery to a music production teacher maintaining an authentic voice, these entrepreneurs have figured out how to engage their landing page visitors to increase their conversions. Find out their strategies with a peek behind-the-scenes of their landing pages for tips you can apply to your own business. The post The Strategies Behind High-Converting Landing Pages appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Tips Strategy Conversion 60

Opt Intelligence

FEBRUARY 5, 2019

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

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Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Conversion Trust Order 59

Hubspot

JUNE 10, 2019

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Landing Form.

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The Point

SEPTEMBER 4, 2012

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form.

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Landing Page Conversion Rate Optimization Rate 199