The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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Landing Page Demand Design SEO 149

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

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Landing Page Online Email PPC 141

NuSpark

JULY 6, 2018

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

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Landing Page Conversion Tips Lead Generation 141

Act-On

DECEMBER 5, 2018

Landing pages let you curate content, images and resources to help leads during the decision-making process. Landing Page Lead GenerationHere are a few tips to make yours stand out.

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Landing Page Curation Tips Resources 149

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Act-On

MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

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Landing Page Conversion Generation Lead 133

Reachforce

NOVEMBER 14, 2018

landing page conversionOne of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

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Landing Page Lead Generation Industry Lead 181

Ontraport

APRIL 3, 2019

A landing page is the first and possibly the only chance you may have to grab a visitor’s attention. The post Overcome Your Landing Page Challenges appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page 59

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

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Landing Page Optimization Effective Effectiveness 228

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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Landing Page PPC Best Practice Cost Per Click 212

NuSpark

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

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Landing Page Design Exchange Tactics 231

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

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Landing Page Keyword B2B Search Engine 244

ScribbleLive

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 179

Unbounce

MARCH 4, 2019

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings.

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Landing Page Domain Insert Test 100

Unbounce

APRIL 2, 2019

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Ready to boost your page speed?

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Landing Page Examples Mobile Video 89

Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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Landing Page Cost Conversion Strategy 285

PathFactory

APRIL 17, 2019

404 – page not found. But the page still wouldn’t load on the iPad. The landing page loaded this time, but the username and password didn’t work. First up, landing pages. Can everyone read your landing pages?

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Landing Page Help URL Barriers 82

Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

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Landing Page Conversion Rate Rate Conversion 205

SendinBlue

OCTOBER 4, 2018

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! The post 8 Effective Landing Page Examples that Convert appeared first on SendinBlue Blog. Digital Marketing Strategy landing page landing pages

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Landing Page Examples Ecommerce Effective 61

ScribbleLive

JUNE 20, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 151

Marketing Action

MARCH 27, 2015

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

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Landing Page Optimization Test Multivariate 88

Reachforce

AUGUST 7, 2013

Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. Keep your promises with Landing Pages. This is what the page should be about.

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Landing Page Reachforce Sample Report 236

Ontraport

JANUARY 23, 2019

We’ve broken down the top five Landing Pages essential to any growing business. The post 5 Landing Pages All Entrepreneurs Need appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Business 63

Reachforce

NOVEMBER 5, 2013

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages

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Landing Page Question Marketo Trade Show 240

Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

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Landing Page Exchange Lead Capture Words 160

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

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Landing Page PPC Tips SEM 208

Unbounce

JANUARY 31, 2019

Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. The Best Landing Page Design Examples.

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Landing Page Design Best Godaddy 88

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

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Landing Page Demand Generation Microsite FAQ 209

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. But optimizing a web page for search engines requires more content, more links, more calls to action.

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Landing Page SEO Keyword Search Engine 85

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? What is a landing page? A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook.

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Landing Page Question Exchange Lead Capture 49

NuSpark

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

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Landing Page Conversion Rate Review Rate 158

Ontraport

NOVEMBER 15, 2018

The post Conversion-Boosting Tips for Your Landing Pages appeared first on The ONTRAPORT Blog. Landing PagesUse these five simple tips to bring in quality leads and conversions for your business.

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Landing Page Conversion Tips Lead 66

Ontraport

OCTOBER 31, 2018

From a travel service using eye-catching imagery to a music production teacher maintaining an authentic voice, these entrepreneurs have figured out how to engage their landing page visitors to increase their conversions. Find out their strategies with a peek behind-the-scenes of their landing pages for tips you can apply to your own business. The post The Strategies Behind High-Converting Landing Pages appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Strategy Tips Conversion 67

Hubspot

MAY 6, 2019

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

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Landing Page Price Pricing Template 54

Ontraport

NOVEMBER 6, 2018

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Template Writing 78

Unbounce

FEBRUARY 19, 2019

Don’t get us wrong: we love good-looking landing pages. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. High-Converting Landing Page Examples.

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Landing Page Conversion Rate Examples Rate 103

Delivra

JANUARY 23, 2019

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code.

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Landing Page Conversion Custom Publishing Domain 53

Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Conversion Trust Order 63

Opt Intelligence

FEBRUARY 5, 2019

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

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Landing Page Lead Generation Opt-in Tagging 60

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

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Landing Page Design Course Purchase 201