The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

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NuSpark

JULY 6, 2018

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

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Act-On

DECEMBER 5, 2018

Landing pages let you curate content, images and resources to help leads during the decision-making process. Landing Page Lead GenerationHere are a few tips to make yours stand out.

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Act-On

OCTOBER 4, 2017

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

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KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

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Reachforce

NOVEMBER 14, 2018

landing page conversionOne of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

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NuSpark

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

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The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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ScribbleLive

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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Unbounce

MARCH 4, 2019

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings.

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Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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Unbounce

JANUARY 31, 2019

Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. The Best Landing Page Design Examples.

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KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

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Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. But optimizing a web page for search engines requires more content, more links, more calls to action.

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Marketing Action

MARCH 27, 2015

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

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SendinBlue

OCTOBER 4, 2018

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! The post 8 Effective Landing Page Examples that Convert appeared first on SendinBlue Blog. Digital Marketing Strategy landing page landing pages

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Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

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ScribbleLive

JUNE 20, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

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Delivra

JANUARY 23, 2019

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code.

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Unbounce

FEBRUARY 19, 2019

Don’t get us wrong: we love good-looking landing pages. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. High-Converting Landing Page Examples.

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QuanticMind

MARCH 6, 2019

It’s well established that landing page design impacts many facets of an SEM program’s success. Landing Page Quality Influences Ad Rank and CPC. First, before we dive into landing page relevance, we need to first discuss how Google ranks your ads.

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Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

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The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

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NuSpark

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

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The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

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Unbounce

FEBRUARY 11, 2019

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? What makes a landing page effective?

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Unbounce

MARCH 20, 2019

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. These are some of the best app landing page examples out there, all of ’em built with Unbounce.

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Opt Intelligence

FEBRUARY 5, 2019

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

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Unbounce

MARCH 14, 2019

You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time.

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ScribbleLive

SEPTEMBER 21, 2018

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

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Ontraport

NOVEMBER 6, 2018

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

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Ontraport

OCTOBER 31, 2018

From a travel service using eye-catching imagery to a music production teacher maintaining an authentic voice, these entrepreneurs have figured out how to engage their landing page visitors to increase their conversions. Find out their strategies with a peek behind-the-scenes of their landing pages for tips you can apply to your own business. The post The Strategies Behind High-Converting Landing Pages appeared first on The ONTRAPORT Blog. Landing Pages

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Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start.

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Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

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Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

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Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

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The Point

SEPTEMBER 4, 2012

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form.

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Go Beyond SEO

MAY 18, 2017

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

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