The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

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Landing Page Online Email PPC 141

Reachforce

NOVEMBER 14, 2018

landing page conversionOne of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

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Landing Page Lead Generation Industry Lead 177

NuSpark

JULY 6, 2018

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

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Landing Page Conversion Tips Lead Generation 141

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Act-On

MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

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Landing Page Conversion Generation Lead 142

Act-On

OCTOBER 4, 2017

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

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Landing Page Act-On Websites SEO 184

Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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Landing Page Cost Conversion Strategy 279

SendinBlue

OCTOBER 4, 2018

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! The post 8 Effective Landing Page Examples that Convert appeared first on SendinBlue Blog. Digital Marketing Strategy landing page landing pages

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Landing Page Examples Ecommerce Effective 56

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

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Landing Page Keyword B2B SERP 211

NuSpark

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

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Landing Page Design Exchange Tactics 231

Ontraport

NOVEMBER 15, 2018

The post Conversion-Boosting Tips for Your Landing Pages appeared first on The ONTRAPORT Blog. Landing PagesUse these five simple tips to bring in quality leads and conversions for your business.

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Landing Page Conversion Tips Lead 50

ScribbleLive

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 179

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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Landing Page PPC Cost Per Click Best Practice 198

Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

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Conversion Rate Landing Page Rate Conversion 205

Marketing Action

MARCH 27, 2015

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

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Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

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Landing Page Exchange Lead Capture Words 157

ScribbleLive

SEPTEMBER 21, 2018

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

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NuSpark

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

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Landing Page Conversion Rate Review Rate 158

ScribbleLive

JUNE 20, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 151

Reachforce

AUGUST 7, 2013

Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. Keep your promises with Landing Pages. This is what the page should be about.

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Landing Page Reachforce Sample Lead Generation 236

Ontraport

SEPTEMBER 7, 2018

presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top. The post Personalize Your Landing Pages to Drive Engagement appeared first on The ONTRAPORT Blog. Landing PagesIf you were a Reddit user during the 2008 U.S. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […].

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Landing Page Personalization Amazon Purchase 67

Reachforce

NOVEMBER 5, 2013

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages

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Ontraport

NOVEMBER 6, 2018

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

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Salesfusion

FEBRUARY 24, 2015

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization

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Landing Page Optimization SEO Tips 342

ActiveDEMAND

OCTOBER 31, 2018

So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative. ActiveDEMAND offers a simple page-based way of doing A/B testing on landing pages. Test BIG ideas first before finely tuning your landing pages.

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Landing Page A/B Test Statistics 52

Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Trust Conversion Order 43

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

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Landing Page PPC Tips SEM 192

SEMrush

NOVEMBER 12, 2018

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Landing Page Purchase Optimization Conversion 93

Ontraport

OCTOBER 31, 2018

From a travel service using eye-catching imagery to a music production teacher maintaining an authentic voice, these entrepreneurs have figured out how to engage their landing page visitors to increase their conversions. Find out their strategies with a peek behind-the-scenes of their landing pages for tips you can apply to your own business. The post The Strategies Behind High-Converting Landing Pages appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Tips Strategy Conversion 43

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

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Landing Page Demand Generation Microsite FAQ 190

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

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Salesfusion

FEBRUARY 24, 2015

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization

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Landing Page Optimization SEO Tips 296

Ontraport

OCTOBER 26, 2018

Close the Loop with a Native Landing Page Builder With the dozens of software systems out there dedicated to creating websites and landing pages, you may be wondering why an all-in-one platform like ONTRAPORT would bother to add a native landing page builder like ONTRAPORT Pages. The post Why You Need an Integrated Landing Page Builder appeared first on The ONTRAPORT Blog. Landing Pages

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Ontraport

NOVEMBER 14, 2018

The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing PagesAlthough a professionally designed website establishes your brand, it isn’t enough to generate leads for your business.

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Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

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Landing Page Lead Generation Campaign Generation 293

Go Beyond SEO

MAY 18, 2017

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

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Landing Page Privacy Policy Traffic Adwords 85

Reachforce

APRIL 7, 2015

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions.

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Landing Page Conversion Help Funnel 282

Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

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Landing Page A/B Best Practice B2B 208

Opt Intelligence

APRIL 24, 2018

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

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Landing Page Opt-in Traffic Sites 64

ScribbleLive

SEPTEMBER 21, 2018

Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.

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Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly.

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Landing Page Examples Product Service 200

Crimson Marketing

SEPTEMBER 10, 2015

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page.

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