Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

Clever Conversion Tricks for Better Landing Pages

Act-On

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

Are You Making These 5 Critical Landing Page Mistakes?

Act-On

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

Transform Your Landing Pages with Interactivity

ScribbleLive

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

How the Power of Customer Reviews Can Increase Landing Page Conversion Rates

NuSpark

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

How to Capture User Insights with Interactive Landing Pages

ScribbleLive

Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

Landing Pages That Convert: Keep Your Promises

Reachforce

Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. Keep your promises with Landing Pages. This is what the page should be about.

Top Landing Pages Don’t Play 20 Questions

Reachforce

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages

Top 5 SEO tips for landing page optimization

Salesfusion

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

How To Design A Profitable Landing Page

Marketing Insider Group

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

Top 5 SEO tips for landing page optimization

Salesfusion

The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

Personalize Your Landing Pages to Drive Engagement

Ontraport

presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top. The post Personalize Your Landing Pages to Drive Engagement appeared first on The ONTRAPORT Blog. Landing PagesIf you were a Reddit user during the 2008 U.S. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […].

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions.

No, You Really Don’t Need A Landing Page

Opt Intelligence

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

Simplified Landing Page Workflow

Ontraport

We also hosted over 27 million landing page views and served over 155 million web requests. The post Simplified Landing Page Workflow appeared first on The ONTRAPORT Blog. This week we solved 102 tickets, 23 of which were customer requests or reports. This resulted in two updates to the system. We delivered 81 million emails on behalf of our clients. Our uptime this week was 100%. Release […].

New ONTRAPORT Landing Page Builder Is the Easiest, Most Flexible on the Market

Ontraport

ONTRAPORT users can now create landing pages with ease and freedom using our redesigned ONTRAPORT Pages. We’ve simplified the page-building experience to enable anyone to create a page, without the need for a web developer or graphic designer, and we’ve released barriers so users can fully customize the design and layout of their pages. Landing Pages

The Landing Pages Issue

Ontraport

BUILD A BETTER SALES PAGE In this worksheet, find copywriting tips, a checklist of elements to include, and a visual guide to laying out your sales page. LANDING PAGE OPTIMIZATION CHECKLIST Use this checklist to determine what to include on each of your landing pages to gain trust and maximize your […]. The post The Landing Pages Issue appeared first on The ONTRAPORT Blog.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

3 Simple Ways to Increase Your Landing Page Conversions

Modern B2B Marketing

This awkward encounter is similar to what people might experience when they arrive at your landing page. If your landing page visitors have to search high and low to find your call-to-action, they’ll leave without thinking twice. Landing Page b2b Consumer

Landing Pages: Get Readers to Take Action

Writing on the Web

Short answer: a landing page. Also known as a sales page, squeeze page). You need a landing page to do that. Landing page definition: An attractive, compelling page: Published on the Internet that is. Why Use a WP Sales Page Template?

10 Examples of Awesome Landing Pages that Convert

Marketing Insider Group

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form.

#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both.