The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

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NuSpark

JULY 6, 2018

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

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Landing Page Conversion Tips Lead Generation 141

Act-On

OCTOBER 4, 2017

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

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Advertisement

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

SMB

Act-On

MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

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Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. What Is a Landing Page? A great example is this Geico landing page.

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KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

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The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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Landing Page PPC Best Practice Cost Per Click 212

Heinz Marketing

JUNE 8, 2019

The 13 Types of Landing Pages & How to Pick One for a Campaign. A closer look at all the different types of landing pages and how to pick one. The post B2B Reads: Resistance, Landing Pages, and Dashboards appeared first on Heinz Marketing.

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Landing Page Storytelling B2B Tips 86

Speaker: Howard Sewell, President, Spear Marketing Group

Creative

NuSpark

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

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ScribbleLive

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

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Reachforce

NOVEMBER 14, 2018

landing page conversionOne of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

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Landing Page Lead Generation Industry Lead 181

Ontraport

APRIL 3, 2019

A landing page is the first and possibly the only chance you may have to grab a visitor’s attention. The post Overcome Your Landing Page Challenges appeared first on The ONTRAPORT Blog. Landing Pages

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Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

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Landing Page Conversion Rate Rate Conversion 205

Marketing Action

MARCH 27, 2015

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

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Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

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ScribbleLive

JUNE 20, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

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Landing Page Build Best Practice Test 151

Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.

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The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

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Landing Page PPC Tips SEM 209

SendinBlue

OCTOBER 4, 2018

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! The post 8 Effective Landing Page Examples that Convert appeared first on SendinBlue Blog. Digital Marketing Strategy landing page landing pages

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The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

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Ontraport

JANUARY 23, 2019

We’ve broken down the top five Landing Pages essential to any growing business. The post 5 Landing Pages All Entrepreneurs Need appeared first on The ONTRAPORT Blog. Landing Pages

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Hubspot

AUGUST 7, 2019

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. Well, that’s where landing page best practices come in.

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NuSpark

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. From an SEO standpoint, adding reviews to your website and landing pages can also help improve your online ranking and visibility.

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Landing Page Conversion Rate Review Rate 158

PathFactory

APRIL 17, 2019

404 – page not found. But the page still wouldn’t load on the iPad. The landing page loaded this time, but the username and password didn’t work. First up, landing pages. Can everyone read your landing pages?

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Ontraport

NOVEMBER 15, 2018

The post Conversion-Boosting Tips for Your Landing Pages appeared first on The ONTRAPORT Blog. Landing PagesUse these five simple tips to bring in quality leads and conversions for your business.

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Landing Page Conversion Tips Lead 68

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

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Ontraport

OCTOBER 31, 2018

From a travel service using eye-catching imagery to a music production teacher maintaining an authentic voice, these entrepreneurs have figured out how to engage their landing page visitors to increase their conversions. Find out their strategies with a peek behind-the-scenes of their landing pages for tips you can apply to your own business. The post The Strategies Behind High-Converting Landing Pages appeared first on The ONTRAPORT Blog. Landing Pages

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Landing Page Strategy Tips Conversion 67

Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

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Ontraport

NOVEMBER 6, 2018

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

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The Point

SEPTEMBER 4, 2012

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form.

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Landing Page Conversion Rate Optimization Rate 204

ScribbleLive

SEPTEMBER 21, 2018

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

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Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

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Go Beyond SEO

MAY 18, 2017

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

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