Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own.

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. What is a Landing Page?

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Should I Design My Demand Gen Landing Pages for SEO?

The Point

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. So if you’ve got a keyword that’s getting 500 searches per month, and a landing page in position three that converts at 4.31%, you’d be looking at…. But the landing pages are key.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. Email landing pages should be short and sweet.

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategiesIs it optimized for conversion?

Are You Making These 5 Critical Landing Page Mistakes?

Act-On

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

Clever Conversion Tricks for Better Landing Pages

Act-On

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

How to Easily Create a Landing Page (in Under 5 Minutes)

Optinmonster

Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. In this post, you’ll learn how to create a landing page that converts traffic into leads and leads into customers.

B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love

Create a Landing Page that Gets Results

Act-On

Landing pages let you curate content, images and resources to help leads during the decision-making process. Landing Page Lead GenerationHere are a few tips to make yours stand out.

11 Stats That Make a Case for Landing Pages

Hubspot

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. The average landing page conversion rate across all industries is 9.7%.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. However, on the landing page, everything is contingent to the details based on the companies products and solutions.

Landing Page Optimization: 7 Best Practices and 5 Case Studies

Optinmonster

Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts. What Is a Landing Page?

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

SeedProd Review: Is This Landing Page Plugin Worth the Hype?

Optinmonster

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business.

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

How to Create High Converting Landing Pages

Sharpspring

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. Typically it’s a standalone page, independent from your website, specifically designed to fulfill the needs of a specific marketing or advertising campaign. What is a good landing page?

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? In this article, we share landing page ideas that will get those conversion rates soaring. More specifically, we’ll be looking at: What is a landing page (and what is it supposed to do)? What makes a good landing page. How you can get killer landing page ideas from 5 terrific examples.

The 5 Essential Elements of a Winning Landing Page

Unbounce

That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. In contrast, landing pages keep your audience focused on a specific campaign (and make ’em much more likely to convert).

Which type of landing page is right for you?

ConvertKit

Best practices for any landing page. 9 types of landing page. Ebook landing pages. Webinar landing pages. Event landing pages. Newsletter landing pages. Video landing pages. Podcast landing pages.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Google also defines the key factors through which an advertiser can improve that landing page experience.

Great Content Needs A Great Landing Page: How To Create One That Converts

DivvyHQ

Despite the pandemic posing new challenges for marketing teams, one key tactic hasn't changed: creating great landing pages with content that drives engagement and conversions.

The 5 Essential Elements of a Winning Landing Page

Unbounce

That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. In contrast, landing pages keep your audience focused on a specific campaign (and make ’em much more likely to convert).

Creating a Successful Landing Page for Manufacturers

SmartBug Media

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. At its core, a landing page is a place where a website visitor can fill out a simple form in exchange for a piece of gated premium content, such as a guide, industry report, checklist, or something else of higher value than an awareness piece of search engine optimization (SEO) content.

8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. The good news is there’s a secret weapon that makes the promotion part a little bit easier: Landing pages. Think you don’t need a landing page because you’re selling your book through other channels?

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? But, even if you have sufficient traffic for valid A/B testing, it’s helpful to get the page as close as possible to ideal for reaching your target audience right from the start. After all, if that were the case, they wouldn’t be looking at your page.

Why Your Landing Page Didn’t Convert

Sharpspring

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert? You create what you think is the ideal page, send your traffic to it and…nothing. Is your page meeting people’s expectations?

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

How to Create a Newsletter Landing Page

ConvertKit

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be. So, why should you create a newsletter landing page? A newsletter landing page will help you do that.

LANDING PAGE FOR AFFILIATE MARKETING

PPCRAO.in

LANDING PAGE FOR AFFILIATE MARKETING. In this affiliate marketing tutorial and landing page tutorial, you’ll learn how to create a landing page and how to make a landing page so that it’s the best landing page for affiliate marketing.

The Ultimate Landing Page Checklist: 5 Must-Have Elements

SmartBug Media

Landing pages are critical to any inbound marketing campaign, and they can skyrocket the number of leads you capture. However, just creating a landing page is not enough. Not sure how to optimize your landing pages? 4 Common Landing Page Mistakes to Avoid.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page?

Designing Product Landing Pages: Best Practices for 2020 and Beyond

Webbiquity

When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. It requires careful planning, a solid knowledge of your audience and products, and most of all, continual testing of all elements to fully optimize the page for conversions. Before you begin with a complete visual redesign, it’s helpful to consider exactly how people look at web pages. Guest post by Natasha Lane.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group.