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How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce Marketing Cloud

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer portal , a branded website customers log into to access personal information and complete actions related to their account.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. These sorts of routine HR tasks used to be paper-based, processed manually by staffers.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years. What this means for your CX strategy is that self-help databases (principally knowledge bases, but other resources as well) are ripe for natural language and generative AI deployment.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

Other tasks — status updates, drafting follow-up emails, finding and creating reports — can be accomplished using prompts in HubSpot’s ChatSpot tool , which combines ChatGPT and your HubSpot portal’s data and tools. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.