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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. What is marketing automation? Marketing automation has many benefits. Amazing, right?

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns. Interactive video jumpstarts your knowledge base by collecting your prospect information faster!

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns. Interactive video jumpstarts your knowledge base by collecting your prospect information faster!

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. What’s the difference?

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6 simple automations every B2B organization needs to have

Martech

That’s why it’s better to set up automations and processes so it stays clean with little to no ongoing work: Copying information from record to record : Automates data consistency across related records by replicating changes made to one onto others. Dig deeper: 6 must-have, underused email marketing automations 4.

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Top eCommerce Strategies for 2023

TrustRadius Marketing

Whether your business is large or small, business processes should be as automated as possible. Marketing automation software can execute routine tasks automatically. These include: Landing page automation Lead segmentation Personalized messaging Email marketing.