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This week’s new AI-powered martech products, platforms and features

Martech

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Why we care.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Without their knowledge and expertise, you put customer satisfaction at risk. Get the free report What is knowledge management? You also need time, money, and resources to recruit replacement talent.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

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Customer Support: How AI is Changing the Game

Biznology

Not only can a positive customer experience increase satisfaction and retention, it can also be the pathway to greater profitability. As technology evolves, artificial intelligence (AI) has provided new ways to improve customer support. AI can quickly and easily identify these trends based on pre-determined thresholds.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

Table of contents What is AI in customer service? What are the benefits of AI in customer service? The answer is AI in customer service. While predictive AI is not new to customer service, generative AI has recently stepped into the spotlight. Get the insights now What is AI in customer service?

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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

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How You Can Manage Field Service More Efficiently With AI

Salesforce Marketing Cloud

It all comes down to which solution can deliver a quick return on investment (ROI) — and that’s where AI comes in. With AI and automation, your mobile workers can become more efficient in the field, helping you save money. Getting started with AI technology in your field service can help you get the most from your investment.