Components of a SaaS Marketing Strategy with a Freemium Model
SmartBug Media
MAY 2, 2019
This tactic is often used when rolling out new expanded features of a product in order to gain demand, but then often transitions into paid features or a higher base cost. Free Features: While the core product is a paid subscription, key features are given away for free. Example: Airtable. What’s the cost to support customers? Infrastructure.
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