What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology. A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for.

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How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? When you write a blog post, you tend to.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. The system would be all less complicated without the keywords.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. The domain name has relevant keywords that are consistent with the content of this page!

Domain 126

The Beginner's Guide to Keyword Density

Hubspot

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). But how many keywords are enough?

Keyword Cannibalization: What it is and How to Avoid Keyword Cannibalization in SEO

seo.co

We’re interested in a much less ethically problematic form of cannibalization: keyword cannibalization. Whether you realize it or not, your entire website could be plagued by keyword cannibalization problems, resulting in confused visitors, lower rankings, and ultimately, wasted SEO potential.

SEO Writing: How to Write for SEO

seo.co

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. How can you ensure you’ve got the time for blog writing so that you build up quality readership?

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

Covid-19 (Coronavirus) Keyword Research Tips

Conductor

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. Whatever those things may be, write them down as keyword considerations for content development.

Writing a Blog Post: The Step-by-Step Process for Content Marketers

DivvyHQ

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.

How to write a kickass content marketing brief

Tomorrow People

In written content, SEO will very often play a role — what are the keywords? As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident.

The Complete List of Trending Keywords for Your Content Calendar

ClearVoice

A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. A master list of keywords is categorized by month and season to help you build a winning calendar for strong content that performs for your brand all year long.

The Ultimate Content Writing Guide

seo.co

Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. ” Free Keyword Suggestions Tool by SerpStat.

How to Write an Irresistible Value Proposition (+41 Examples)

Optinmonster

How to Write a Value Proposition. Ready to start writing your unique value proposition? Now that we’ve seen 41 value proposition examples, let’s take a look at how you can write your own value proposition. How to Write a Value Proposition.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Keyword Research: What Smart Professionals Know

Writing on the Web

We have at least two audiences when we write on the web: people and search engines. My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results.

7 Writing Tips for Non-Writers

BenchmarkONE

For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Here are 10 other resources now that Google has taken away our keywords.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you’re willing to dive in with me, we’ll sink our teeth into great white keywords and I’ll show you how they can improve your SEO-related content marketing efforts. Great White Keywords and School Fish Keywords.

Writing for SEO Is Writing for Humans

Content Standard

The same can hold true for writing SEO-optimized content. In the past, digital marketers have approached SEO strategy as a separate pillar in their marketing plan—prioritizing factors such as keyword frequency over audience relevancy—in order to rank as high as possible in the search results. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers?

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

With this in mind, let’s take a closer look at some of the skills and traits that are needed to successfully write B2B content. For this reason, it’s critical to be adaptable when writing B2B content. When looking in search results for a specific keyword phrase, does your organization have an asset that matches the style of those on the first page of results? B2B Online Marketing Blog Content Marketing b2b content b2b content marketing b2b writing content marketing

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

Keyword Gap Analysis: The Key to Successful SEO

Brightedge

Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. So how do you choose a topic for writing blogs that will be most relevant to your readers, and hasn’t been said 1,000 times before? Preparation (Pre-writing) – Gather information and create your plan.