The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. Create long-tail keywords from your topic list.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Writing on the Web

AUGUST 30, 2011

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them.

Keywords 100

Keywords SEO Stats Education 100

Webbiquity

AUGUST 30, 2022

Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic.

Keywords 347

Keywords Tactics SEO Tagging 347

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines?

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords. Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Anyword

APRIL 10, 2024

This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Marketing Insider Group

DECEMBER 4, 2023

Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. Can All Content Writing Be Automated? It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Go Beyond SEO

APRIL 18, 2024

You can target specific keywords. Targeted keyword research is essential for successful PPC campaigns. They handle ad writing, find the best keywords, and track your ads’ performance. Targeted Keyword Research Good PPC starts with finding the right keywords. Not skilled? No problem.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. So, how do we know what to write about so that our content drives results?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Marketing Insider Group

NOVEMBER 8, 2021

Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. This type of data shows the popularity and search demand for keywords and phrases that buyers are using. Audience Insights Drives Relevancy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Let’s say you’ve been tasked with writing a page around “customer service.” When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. All of these related Google searches are LSI keywords that you can weave into your post. Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Writing for the algorithm instead of people.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. With expert, on-point content, effective keyword usage, backlinks, clear prose, and distinct headings and subheadings, your content rises to the top of (SERPs). Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it.

SEO 144

SEO SERP Content Keywords 144

Ahrefs

OCTOBER 31, 2023

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each … Read more ›

SEO 123

SEO Keywords Design Marketing Websites 123

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. So, the question isn’t whether or not to write these texts at all.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Contently

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

Content 143

Content Mobile Marketing SEO Keywords 143

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Optimization strategies help you get content out faster to catch trending keywords on the upswing instead of your content arriving late to the party. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. We will see more companies creating more search content targeted at the same number of keywords.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Convince & Convert

DECEMBER 15, 2023

You can use industry-standard keywords and grab attention with your distinct achievements. He’s building an AI tool for writing and collecting his first set of users with a discount. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Ahrefs

APRIL 10, 2023

If your goal is to rank high on Google, writing content without targeting any keywords is risky. A better approach is to analyze keyword data … Read more › You can get lucky, but ranking in Google without proper targeting will be hard.

Tools 106

Tools SEO Keywords Google 106

Sharpspring

NOVEMBER 10, 2022

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write down why you are setting up a blog. Action item: .

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Go Beyond SEO

OCTOBER 26, 2022

It’s important to strike the balance between form and function when writing blogs and crafting blog titles. Here are five simple steps to writing irresistible yet SEO friendly blogs and blog titles to grab the attention of both search engines and your audience. Step One: Keyword Research. Step Two: Pick Strong Keywords.

SEO 78

SEO Tips Keywords Education 78

Stevens & Tate

MAY 25, 2022

Writing content can be tricky. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. Do Your Keyword Research. Using Keywords In Your Headers. Using Keywords In Your Headers. You don’t need to add keywords to each header you use. Use Relevant Backlinks.

Brand Identity 93

Brand Identity Branding Lead Scoring Lead Ranking 93