What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Keyword research is not just about choosing the right search words for your paid search campaigns.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 2) Google Keyword Planner.

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Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

The Most Important Keyword for SEO in 2018

Webbiquity

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! AdWords Keyword Planner.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. Keyword Research Tools.

Why don’t more marketers use keyword research?

Biznology

A brief description: you build digital experiences using the words and phrases of your target audience. Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content.

Picking keywords for contextual keyword targeting

Choozle

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. What is contextual keyword targeting? Paid search keywords.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Tool.io.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

At its core, search still relies on words, whether typed or spoken. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

Six Words That Instantly Drive More Results

Act-On

Some marketers are cracking the code on a trick that advertising innovators such as David Ogilvy and Leo Burnett figured out decades ago: A single word can have a serious impact on results. Here are six keywords that help you instantly drive more results: 1. Turn this around by using the word “you” more frequently in your marketing materials. Maximize results even further by combining the word “you” with greater personalization. The magic word here is “because.”.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

SEO is Not Just Keywords and Links

Heinz Marketing

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Recommended format by Moz : Primary Keyword – Secondary Keyword| Brand Name.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. If you aren’t using social listening in your search keyword research, ask yourself why. I know how awful that was.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. It is essential to understand how to align keyword targets to applicable industry verticals.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. Finding Social Keywords.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. These keywords are often referred to as long tail keywords because they include more than one word in the phrase.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. Keyword mapping is an imperative step to on-page optimization for a website.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you’re willing to dive in with me, we’ll sink our teeth into great white keywords and I’ll show you how they can improve your SEO-related content marketing efforts. Great White Keywords and School Fish Keywords.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. It ranks for 788 keywords. Step 2: Make a List of Keywords.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. keyword

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. So negative “question” keywords.

Emojis Speak Louder than Words

Nuvi

Twitter introduced an emoji keyword targeting for Twitter Ads. The post Emojis Speak Louder than Words appeared first on Brickfish. On Twitter, since 2015, 110 billion emojis have been tweeted.

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? Use Keyword Multiplier Tools.

Your keywords suck and are outdated

Biznology

“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Here are 10 other resources now that Google has taken away our keywords.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

When it come to keywords, uou want quality first and quantity second. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Generic Keywords. Generic keywords are typically one or two-word phrases.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.