Marketing Insider Group

FEBRUARY 5, 2024

This shift means we’re now looking at user interactions as events, like: Page views Button clicks User engagement It’s like focusing on the story behind each visitor’s journey, not just the chapters they visit. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

NOVEMBER 24, 2020

Once there, set the time period to view. The Google Analytics traffic report shows you the pages with the most views. The navigation summary provides an overview of page views over time. You can paste in the URL of the page and then find the top organic keywords for that page. Why Traffic Analytics Matter.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. The answer is simple … not all traffic is good traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

JUNE 20, 2023

TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5 Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche. Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

MARCH 13, 2023

Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

MAY 24, 2023

While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. You can also use this tip to find out how many sites appear for these searches, which can tell you how much competition there is for a keyword.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. It just means you need to go back and add keyword exclusions and/or additions. This can take a lot of shapes.

Keywords 98

Keywords Template Analysis Barriers 98

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

JULY 7, 2022

Beyond that, Google Analytics offers a wealth of search engine optimization features and benefits: multiple traffic statistic options, real-time audience tracking, site visitor behavior views, conversion reporting…the list is endless. Google Keyword Planner. AnswerThePublic. WordTracker is a 3-in-1 SEO tool.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Convince & Convert

DECEMBER 13, 2023

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

BOP Design

MAY 9, 2023

Next, click on “GA4 Setup Assistant” in the Property View. If it’s set up, you’ll see the following message: You can either click on the button to go to your GA4 property or you can access it from your view dropdown menu at the top. Google has instructions on how to set that up, which you can view here.

Press 104

Press SEO Marketing Analytics Tools Keywords 104

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Stevens & Tate

NOVEMBER 14, 2023

Keyword Research Just like with written content, keyword research is vital for optimizing visual content. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work. Tools like Google’s Keyword Planner can help you discover popular and relevant keywords.

Creativity 87

Creativity Optimization SEO Content 87

Contently

MARCH 30, 2023

Within that context of known customer needs, you develop web pages, blog posts, and other searchable content that highlight your unique point of view on those topics — using the language (keywords and search terms) your customers (and, okay, other stakeholders like the media) use when seeking information about it. Is it timely?

SEO 144

SEO SERP Content Keywords 144

Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Focus on search intent, not just keywords. Consider these seven techniques: 1.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Click here to view more MarTech webinars. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial.

Loyalty 102

Loyalty Webinar Metrics Advertising Channels Intent Signal 102

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. For that: Optimize titles with keywords but ensure they are relevant to your video topic. YouTube keyword tool can help you choose the right keywords for titles.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Optinmonster

MARCH 22, 2024

That’s why we decided to show you the actual data in this post, rather than giving you yet another subjective point of view. HubSpot analyzed comment, view and link data from over 100,000 blog posts. What they found about the correlation between blog posts and views/links was fascinating. He found that approx.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Track comments using keywords or hashtags and analyze them in real-time or historically. You can access this goldmine and draw important audience insights based on keywords, competitors or specific time periods.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Optimization strategies help you get content out faster to catch trending keywords on the upswing instead of your content arriving late to the party. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Sharpspring

NOVEMBER 17, 2021

There are multiple ways to brainstorm video content for your brand but if you are coming from an SEO standpoint, keyword research is your first step here. Run your target keywords in tools like SE Ranking and go through those keywords to identify those that may benefit from a video explanation. Step 2: Create Your Video.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sprout Social

MARCH 25, 2024

Watch for videos that get the most engagement or views. Are they going after niche keywords or broader hashtags? You need keywords that align with your brand and match the needs and interests of your target audience. Track your most-used and top hashtags, competitor hashtags and trending keywords your audience is loving.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. What is Keyword Suggestions. The post Reddit launches AI keyword research tool appeared first on MarTech. Why we care.

Keywords 73

Keywords Research Tools Advertisements 73

Sprout Social

JANUARY 24, 2024

LinkedIn hashtags are keywords or phrases that categorize content. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags. Use the # symbol when typing out your post to add keywords and hashtags. Use a social listening tool like Sprout Social to keep an eye on specific topics and keywords.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Kevin Indig

OCTOBER 30, 2023

  Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). The difference: brand combination searches can be powerful signals of relevance for generic keywords. Cannibalization tools.

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Launch Marketing

SEPTEMBER 7, 2022

Before diving into an outline for a piece of content, it is a great idea to know what keyword, or keywords, the piece is aiming to focus on. This keyword might be in an ongoing list or something that is researched right before content development. The free version will give you five blog ideas using each keyword you entered.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Sprout Social

AUGUST 8, 2023

This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Conduct TikTok keyword research Our content team conducts keyword research to pinpoint which web pages and blog posts make the most sense to create for our audience.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. Getting some of those “drive-bys” to stay for one more page view can make a huge difference in your site traffic. Keywords or tags. Word density in the article.

Marketing Websites 111

Marketing Websites Content Marketing AI Tagging 111

ClearVoice

APRIL 13, 2024

Because Google Form’s results can be viewed in Google Sheets, analyzing, managing, and storing your data becomes much easier. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. One advantage Ahrefs has over SEMrush is the ability to follow up on keyword suggestions found through its main feature: Keywords Explore.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105