Choozle

OCTOBER 24, 2019

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Keywords help you connect your campaigns to likely buyers based on what they are reading or browsing.

Keywords 40

Keywords Paid Search Agency Advertising Agencies Adwords 40

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Ranking 81

Choozle

JULY 15, 2019

Contextual keyword targeting, simply put, makes it that much easier to do. What is contextual keyword targeting? Contextual keyword is a digital advertising targeting tactic that allows you to target URLs based on the keywords that appear within website pages. Contextual targeting examples.

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Keywords Advertising Agencies Classified Ads Funnel Advertising 45

Moz

OCTOBER 21, 2018

This was incredibly valuable, allowing SEOs to prioritize their targets. I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report.

Keywords 52

Keywords API CTR Adwords 52

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. What do you think of Promoted Tweets by keyword? Below is a video of how it works.

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Keywords Promotion Campaigns Adwords 100

Webbiquity

AUGUST 30, 2022

Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic.

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Keywords Tactics SEO Tagging 347

Marketing Insider Group

NOVEMBER 6, 2023

Conduct keyword research Keywords are the terms and phrases that searchers will input into Google, and your nonprofit’s goal is to target the right keywords with your ad campaigns so that your website shows up first on the SERP. Ideally, the landing page linked in your ad will also be optimized for this keyword.

Paid Search Agency 251

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 251

Marketing Insider Group

JULY 24, 2023

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

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Keywords SERP Eye-Tracking SEO 232

Go Beyond SEO

APRIL 18, 2024

You can target specific keywords. Targeted keyword research is essential for successful PPC campaigns. Precise targeting: You can pick who sees your ads. Target by place, age, or even what people like. They handle ad writing, find the best keywords, and track your ads’ performance. Not skilled?

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

Webbiquity

OCTOBER 21, 2022

The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. While it’s true that knowing the target audience and writing dedicated articles is crucial, it is also essential to write readable content. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Ranking 335

SEMrush

OCTOBER 7, 2021

In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you ready to learn more? Let’s get started!

Keywords 77

Keywords Advertising Agencies Paid Search Agency Ad Agencies 77

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines?

Marketing AI 253

Marketing AI Lead Ranking User-Generated Content SEO 253

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Marketing Insider Group

MARCH 11, 2024

You need to determine why a target audience isn’t making the contact you need. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Enhancing for mobile means keeping in mind voice search and how your target audience can find you that way. Then use an SEO tool to discover appropriate keywords.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Marketing Insider Group

MARCH 11, 2024

Tailor your content to the interests, needs, and habits of your target audience. Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. They need to be inviting, clear, and packed with the right keywords. Use these keywords naturally in your title and description.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Webbiquity

APRIL 13, 2022

Target decision makers. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company. Understand the context behind keywords. Create valuable, timely content.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. competitor websites, target keywords, review sites).

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. This page usually targets general keywords that a lot of people might search for. Conduct Research and Keyword Analysis Before you start writing, do some homework.

Lead Ranking 273

Lead Ranking Content Lead Scoring Keywords 273

Marketing Insider Group

JANUARY 8, 2024

Image Source: ZipDo At Marketing Insider Group, we’ve honed our approach to prompt crafting with these key strategies: Be Specific and Clear: We ensure our prompts are specific to get more targeted responses. Use Keywords Wisely: Keywords are strategically used, particularly for SEO-focused content.

Marketing AI 258

Marketing AI Ethics Content User-Generated Content 258

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. The challenge is that fragmented intent doesn’t deliver targeted traffic. Here’s a quick breakdown of the stages to better understand the value of lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Top Rank Marketing

APRIL 1, 2024

Whether the aim is to improve keyword rankings, enhance user experience, increase organic traffic, or achieve a combination of these, well-defined goals are the key to a targeted and strategic approach. Step 3: Keyword analysis Once you have an inventory, review the keywords associated with each piece of content.

SEO 93

SEO Content Keywords Analysis 93

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Anyword

APRIL 10, 2024

This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. An advanced AI algorithm analyzes this data to identify the keywords that consistently drive the best results across each channel. Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Go Beyond SEO

MARCH 12, 2024

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time. With carefully crafted PPC campaigns, manufacturers can attract qualified leads by using precise targeting options.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. PPC allows accountants to target their audience effectively and generate qualified leads. Thorough keyword research and compelling ad copy are essential elements for successful PPC campaigns.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Go Beyond SEO

APRIL 4, 2024

By implementing targeted SEO for Pest Control strategies, you can enhance your company’s online visibility and ultimately attract more clients to your business. Targeted SEO techniques can help attract more clients to your business. Welcome to our guide on how SEO can give a significant boost to your pest control company.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Do you know what kind of content Google is ranking for your target term? When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Ranking 105

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz provides webinar sessions that can teach business owners to find and leverage such keywords.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Koroberi

APRIL 9, 2024

This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers. But while the brand ranked well in the SERPs for technical keywords, they lacked visibility for broader keywords that tended to get more search volume.

SEO 52

SEO SERP Forecasting Urgency Marketing 52