Contextual keyword library

Choozle

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Megan Dyer, Strategist: Thanks so much for joining our webinar today on our brand new platform feature, contextual keyword targeting.

How to Spot and Fix Keyword Cannibalization

SEMrush

Understanding how to find and fix keyword cannibalization is key to overcoming things that can hold back your site. In this guide, we‘ll share tried-and-true tactics to overcoming it on your site. Tactics & Troubleshooting

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Tactical SEO 101: Keywords, topic clusters and internal links

accelerate agency

To succeed in organic search in 2021, you’ve got to go tactical—by adopting a philosophy that charms Google’s algorithm while delighting human beings. Skip ahead if you already know what you’re most interested in: What is tactical SEO? Understanding keyword research.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

Launch Marketing

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time.

7 Completely Outdated SEO Practices You Should Avoid

DivvyHQ

Search Engine Optimization anchor text backlinks best practices content Content Marketing duplicate content internal links keyword keyword research keywords quality search search engine optimization search engines SEO strategy tactics tips

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

10 Uniquely Enterprise SEO Keyword Research Tips via @sejournal, @vandernickr

Search Engine Journal

Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared first on Search Engine Journal.

Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. How to target keywords for SEO.

The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. . Gone are the days of off-the-cuff keyword research. Competitor Keywords. Expand Your Keyword Lists. Keyword Spy.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc.

What is a Good Keyword Density for SEO?

seo.co

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Three SEO Tactics to Leave Behind in 2022

Sharpspring

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Stress Over Keywords in Your Domain Name. Keywords in domains also lost power. keyword density).

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. With this new marketing option, advertisers can now promote certain tweets based on keywords that users are searching for on Twitter, on keywords people use in their tweets, or based on keywords found in tweets users recently engaged with or retweeted.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

How to increase the CTR of keywords and ads? For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%. CTR serves exactly this purpose: to evaluate the quality of your keywords and, consequently, your ads. How to increase the CTR of keywords and ads?

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Branding Tactics for Search

Biznology

Understanding the decision points of your prospective customer helps you create a search marketing campaign that targets the widest necessary set of keywords. Searchers use keywords drawn from their need early in the purchase process, escalating to brand and product names as they near purchase. Many companies are recognizing that the keywords searchers choose are indicative of their level of brand awareness. The post Branding Tactics for Search appeared first on Biznology

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead. Today we take a look at some of the worst, most outdated SEO tactics and their role in the modern SEO strategy. Keyword stuffing.

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Picking keywords for contextual keyword targeting

Choozle

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Marketers have turned to keyword targeting because it gives them control over the environment in which their ads are shown. Keywords help you connect your campaigns to likely buyers based on what they are reading or browsing. Paid search keywords.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using. Counting in: Solid keyword research.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

What are the 7 major tactics to enable readers’ loyalty? What are the 7 major tactics to enable readers’ loyalty? We have then come to the infallible tactics you need to know. Getting the reader’s attention is not an easy task.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

5 Paid Content Marketing Distribution Tactics to Expand Your Reach

DivvyHQ

Here are 5 fruitful tactics to consider. Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days.

What to Do When Competitors Buy Your Brand Keyword via @sejournal, @jonleeclark

Search Engine Journal

It's important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do When Competitors Buy Your Brand Keyword appeared first on Search Engine Journal.

Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target.

25 Unique SEO Tactics That Deliver Big Results via @sejournal, @brandongaille

Search Engine Journal

Want to be guaranteed top positions on your most relevant keyword SERPs? Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal.

A Guide to Latent Semantic Indexing and LSI Keywords

Zoominfo

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Then, on September 23, 2013, Google dropped the hammer, encrypting all search traffic and thus hiding keyword referral data for all of its organic search traffic.

5 Key Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries.

Quick Tour of 8 Targeting Tactics for Programmatic Display

TrueInfluence

This tactic refers to all the different ways brands begin construction of an audience for a campaign. Marketers want to identify appropriate individuals, groups, geographies or platforms, and there are a number of targeting tactics to consider.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Conduct Keyword Research While Writing Your Posts. Content Marketing productivity Blogging seomoz tactics traffic

20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

SEO 2022: The Most Important Strategies and Tactics

ClearVoice

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. If you want your content to show up and continue ranking well in 2022, there are a few strategies and tactics you’ll need to work on.

Digital Advertising Tactics Guide for Travel Marketers

Digilant

The following is a guide to must-try digital advertising tactics to help you strengthen your brand’s customer engagement and acquisition in today’s ever-more-competitive travel landscape. ?? Broad Match is the keyword match type that allows you to reach the widest audience via search.

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Be Picky with Keywords. This means that no matter how easy a keyword is to rank for, if people wouldn't actually say it, it's useless. But tools are particularly helpful when it comes to voice search, when finding natural-sounding keywords is even more important. Hey Siri.OK Google.Hey Alexa.

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How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.