The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. For some, staying with SEO keywords might be best. What’s the Difference Between Branded and SEO Keywords? Traditional SEO Keywords.

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Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? SEO Keyword Guides and Tools. Google Didn’t Want Us To Use The Keyword Planner This Way.

Picking keywords for contextual keyword targeting

Choozle

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. What is contextual keyword targeting? Paid search keywords.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries.

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. It is essential to understand how to align keyword targets to applicable industry verticals.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. Keyword mapping is an imperative step to on-page optimization for a website.

Coronavirus Marketing Strategy – 18 tactics to help you adapt

Ladder.io

Here’s what we’ve found and our advice on what you should do next (in the form of actionable tactics). It’s a time where companies have to be tactical. actionable tactics we’ve seen work that you can apply whether you’re in double-down or survival mode. .

10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. In this post, I’ll be covering 10 essential tactics for blog optimization that will surely take your organic visibility to the next level.

How to Improve Keyword Rankings with Internal Linking

SEMrush

However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic. Consistent internal linking can and does make a difference.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use?

5 Key Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

3 ways to utilize contextual keyword targeting

Choozle

Contextual keyword targeting, simply put, makes it that much easier to do. What is contextual keyword targeting? Contextual keyword is a digital advertising targeting tactic that allows you to target URLs based on the keywords that appear within website pages.

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Any good SEO program starts with keywords. A great example of this integration is paid keyword data.

How Brands Can Increase Their CRO with Amazon Keywords

readwrite

One of the best ways any business can succeed in the world today is by implementing the right tactics needed to rank higher on search engines. The post How Brands Can Increase Their CRO with Amazon Keywords appeared first on ReadWrite.

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

Report: On-page Content is Top Tactic for SEO Marketers

KoMarketing Associates

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. Link building (52 percent) is the most difficult SEO tactic for marketers to execute, followed by website structure (39 percent).

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Be Picky with Keywords. Answer the Public -- Simply enter a keyword or phrase. Hey Siri.OK Google.Hey Alexa.

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Inbound Marketing Strategy: Which Tactics Should You Use?

Inbox Insight

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? So how do you go about choosing which tactics to use? Your inbound marketing tactic checklist.

3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Google no longer focuses on so-called keyword strings.

Marketing Automation Tactics for Small Businesses

Sharpspring

When you’re running a small business, it can be hard to dedicate time to functions like setting brand strategy or implementing marketing automation tactics. Plus, automated tactics often have a higher return on investment and less margin for error when compared to manual tasks.

Branding Tactics for Search

Biznology

Understanding the decision points of your prospective customer helps you create a search marketing campaign that targets the widest necessary set of keywords. Searchers use keywords drawn from their need early in the purchase process, escalating to brand and product names as they near purchase. Many companies are recognizing that the keywords searchers choose are indicative of their level of brand awareness. The post Branding Tactics for Search appeared first on Biznology

20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Skills represent a logical method of aligning a profile to strategic keywords and broader areas of expertise.

How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Figure 1: Global Digital Reach A keyword planner allows you to do keyword research so that you can understand what people are looking for. Google Keyword Planner (KWP), is a great tool that you can use for keyword research. 1) Find the Search Volume of Keywords.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Pay-Per-Click Tactical Services Video Posts

8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year. Keyword Planner. New features that were added to the Keyword Planner include: A Cleaner Interface. Editing Keyword Match Types in Bulk.

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A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Research the Right Keyword Opportunities. After you’re done researching keywords, prepare a list of articles you want to create.

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Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways

Fathom

Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” But there are some other tactics to perform your research and measure your data for opportunity.