KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

MAY 25, 2022

In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This list should also include industry-specific keywords. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Marketing Insider Group

MAY 30, 2023

For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements. Based on your findings, you may need to adjust your site design or content strategy.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion. Footnotes: Reddit Custom Survey, U.S.,

Research 143

Research Loyalty Case Studies Communities 143

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

Marketing AI 111

Marketing AI Enterprise Management eCommerce User-Generated Content 111

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Scoop.it

APRIL 11, 2024

This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

DECEMBER 14, 2023

Keywords Studios’ Helpshift’s new AI capabilities include AI-Powered Answers, Smart Intents and Language AI for Multilingual Support, which improve the consumer support experience for modern brands. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency API 98

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

MARCH 18, 2020

Divvy has also been voted the best content marketing tool for four years running in the Content Marketing Institute content tech survey. SEMRush provides a dashboard snapshot of a particular URL, and all your competitors including the top-performing keywords and information about which sites link to the URL.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score.

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Biznology

APRIL 9, 2018

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Kevin Indig

OCTOBER 30, 2023

  Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). The difference: brand combination searches can be powerful signals of relevance for generic keywords. Cannibalization tools.

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Use strong verbs, specific keywords, and personalization to pique your audience’s curiosity and entice them to open your email.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Contently

OCTOBER 20, 2021

Yet, many content programs still find themselves stuck in the dark ages, keyword-stuffing in vain. We surveyed 1,072 Americans to find out what kinds of content they want for brands. We surveyed the top content marketers to understand their biggest goals, challenges, and missed opportunities. SEO for Content Course.

Resources 195

Resources Content Marketing Lead Gen Course 195

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift.

Social Media 119

Social Media Examples Work Management Media 119

Biznology

NOVEMBER 16, 2020

Next, you can create customer satisfaction surveys. Finally, you could send a brief NPS survey to customers right after addressing their complaint via call center or email. Once a user mentions one of those keywords, the tool will immediately notify you. Listen to Customers on Social Networks. Review email service reports.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

DAGMAR Marketing

DECEMBER 28, 2023

According to a survey conducted by ResumeBuilder: 25% of businesses using ChatGPT have already saved over $75k. The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. By optimizing content with relevant keywords, meta tags and linking strategies, brands can improve their search engine rankings and attract organic traffic to their branded content.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

CMS Development 112

CMS Development SEO Trends API 112

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey.

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Here is the starting prompt: My initial, generic prompt helped the system focus on “HubSpot” as a keyword.

Work Management 102

Work Management Marketing Automation Services Marketing Management Marketing AI 102

Search Engine Journal

OCTOBER 20, 2022

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

Statistics 81

Statistics Long Tail Marketing Optimization Keywords 81

Binary Demand

MARCH 26, 2024

Explore the significance: Marketers leverage intent-based targeting, from keyword selection in search ads to programmatic adjustments based on user content consumption, to efficiently reach users with high purchase intent. Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SalesGrape

SEPTEMBER 17, 2023

Surveys and Questionnaires Surveys and questionnaires are excellent tools for gathering direct feedback from potential customers. When conducting lead generation surveys, include questions specifically designed to identify pain points related to your industry or niche.

Lead Generation 81

Lead Generation Ideal Customer Profiles Generation Customer Satisfaction 81

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97