How to Perform Effective Keyword Research

Benchmark Email

Getting one of those coveted top spots on the search results page requires more than just a dose of good luck. In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.


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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

The Right Way to Do Keyword Research


Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

The Most Important Keyword for SEO in 2018


Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

What are Long-Tail Keywords? And How to Find Them


There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In this article, you’ll learn what long-tail keywords are and how to find them. What are long-tail keywords? How long should a long tail keyword be?

Keyword Cannibalization: What it is and How to Avoid Keyword Cannibalization in SEO

We’re interested in a much less ethically problematic form of cannibalization: keyword cannibalization. Whether you realize it or not, your entire website could be plagued by keyword cannibalization problems, resulting in confused visitors, lower rankings, and ultimately, wasted SEO potential.

How to Detect and Eliminate Keyword Cannibalization


Keywords are king when it comes to engaging users and increasing your search engine ranking. Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that's timely and relevant.

A Guide to Latent Semantic Indexing and LSI Keywords


Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another. Now, what do LSI and LSI keywords have to do with SEO? How to Start Your Own LSI Keyword Strategy.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.

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Finding Keyword Opportunities Without Historical Data


The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. The usual tools we turn to aren’t going to be much use for keywords and topics that haven’t been searched in volume previously. Start with a seed list of keywords.

PPC Keyword Research 101: How To Build Your Campaigns


If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them.

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Convert articles and blog posts to video


Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Your blog reflects your content marketing strategy—right down to the keywords. Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?”

Video 101

Spot Zero is Gone — Here's What We Know After 30 Days


On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)


So here’s what I would recommend instead: Figure out what your people care about Find where the magic happens Keyword research your topics Brainstorm, categorize, and prioritize Execute. The magic is finding the spot where your audience’s interests and yours intersect.

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)


So here’s what I would recommend instead: Figure out what your people care about Find where the magic happens Keyword research your topics Brainstorm, categorize, and prioritize Execute. The magic is finding the spot where your audience’s interests and yours intersect.

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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Google no longer focuses on so-called keyword strings.

A Simple Keyword Research Process for Winning SEO - Whiteboard Friday


Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Seed keywords.

How to Use Reddit for Keyword Research to Amp Up Your Content Marketing Strategy


Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas. Topics covered include how to find your people on Reddit, how to spot potential content ideas, looking for patterns and trends, testing content ideas and asking for feedback, finding and building rapport and more!

Keywords in SEO: Myth vs. Fact on How They’ve Evolved


When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous for good reason, as you can’t really target an audience if you don’t know what words or phrases they’re searching for. However, have you ever tried to read something on the internet that was clearly keyword stuffed? The evolution of keywords in SEO: Myths and facts. Keyword stuffing).

Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday


Posted by randfish You don't want to try to rank for every one of your competitors' keywords. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not.

The Basics of Building an Intent-based Keyword List


Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Gather your core keywords First, before you can even think about intent, you need to have a solid foundation of core keywords in place. Snag some good suggestions from keyword research tools Lots of folks like to use the Google Keyword Planner to help them get started. Simply plunk in a keyword and watch the suggestions pour in.

Make sense of your data with these essential keyword segments


The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic. How to create a keyword segment Tags are created in a few easy steps.

Evolving Keyword Research to Match Your Buyer’s Journey


Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data.

How to Spot Trends to Create Content that Gets Discovered [Webinar Recording and FAQs]


Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” Suppose I spot two different trends, should I implement one at a time or have a parallel strategy? How can we judge the CPC of a trending keyword?

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


Keywords play a very important role in blog ranking. What are some tips on keyword research, and what are mistakes avoid? Look for “Goldilocks” keywords in more than one tool. Second, don’t get too hung up on a specific keyword density and issues like that.

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]


We knew that the content we’d create would likely have a leg up in terms of ranking potential, especially if that content addressed many potential high-intent keywords. To learn more about keyword research, visit the Keyword Research Master Guide!

2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. With each of your “keyword” hands, Google snickers at what you’re holding or rewards you with the top positions among the search engine results pages (SERPs). When you target another keyword phrase, you’re dealt a new set of cards. More pages make it easier to attract #SEO attention w/ themes, backlinks, keyword phrase pages.

10 Crucial SEO Ranking Factors You Need to Know


Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Check out some other keyword research tools in our guide.

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B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Outdated account structure that wasn’t optimized to expand our coverage on high-converting keywords.

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Always Be Keyword-ing.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases


Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Long-Tail Keyword Phrases. Unlike blog posts for which you can search top keywords for a topic and sprinkle them throughout an article, product page keywords must be specific to the product being offered. In other words, there’s no need to do a large amount of keyword research for product pages. Sprinkle That Keyword Phrase Throughout.

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]


One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool. 2) Identify Strategic Keywords. You''ll now see a list of keywords.

How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Google Marketing Strategy SEO Ahrefs backlinks business owners cross-link content featured snippets Google ads Google SERPs guest blogger headlines keywords marketers page 1 ranking ranking zero title tags

The Step-by-Step Guide to Conducting a Content Audit

Single Grain

Typically, content audits are conducted for two primary reasons: SEO – Conducting a content audit for SEO purposes helps you to identify any weak spots in your site’s search engine optimization. Striking distance’ keywords are, typically, defined as those that are ranking in positions 11-20.

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After Google Algorithm Update, Exact-Match Keyword Domains Still Rank Higher

Content Standard

Exact-match domains (EMD) still tend to rank higher than their unmatched counterparts, even though Google has de-emphasized keyword domains in the past few years. Research from SEO software company CanIRank shows that keyword domain names earn higher rankings and require fewer links than their non-keyword counterparts. Domains that contained “money” keywords could enjoy higher search ranking without trying hard.

ClickFlow as a Clearscope Alternative

Single Grain

It’s a very simplistic way of approaching SEO: find a keyword, place it in your title, write it 2-3 times in the body, and then include it in your meta-description. Essentially, ClickFlow and Clearscope can help you find “hidden keywords” that will help your content rank higher.


How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

If I’m Gaiam, I’m happy with that spot on Google, but when you ask Alexa the same question, you get directed to wikiHow’s How to Meditate for Beginners. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure your title tags and headers ask the exact question as the keyword search. Make sure there’s no room for competition in that spot. . SEO Keyword Research Made Easy in 2019.