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22 Expert Guides and Reviews of 200+ Social Media Tools


Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks?

Trending Sources

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Social Media Ecommerce

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5 Tips to Prevent a Social Media Nightmare

Modern B2B Marketing

Having a strategy for both preventing a crisis and reducing the impact of one can significantly help. In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. .

8 Powerful Tips for Going Viral on LinkedIn Pulse


In fact, 93 percent of B2B marketers report social media as their No. Use specific keywords to explore different themes. You can use tools such as BuzzSumo to analyze the most popular posts on LinkedIn, ranked by social shares. We’ve all heard the story.

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How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]


It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Keywords and Target Personas.

The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 26: The 29 Best Social Media Monitoring Tools. #27:

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54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. Those who do are 74% more likely to get strong results - Orbit Media. . . .

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute.

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Modern B2B Marketing

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. And don’t just create an email template that works and forget about it. Stop: Using Social Channels That Don’t Work.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Social Media Manager.

33 Phenomenal Content Marketing and Copywriting Guides and Tips


5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. Research: B2B Buyers Want Content by Social Marketing Forum. Sourcing B2B Content For Marketing Strategy!

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26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

How to Create a Successful Blog Strategy: A Step-by-Step Guide


It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Social media. 4) Keywords.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

Why We Are Thankful: Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.). Once the image has been created, users can then easily share across social media platforms.

The 26 Best WordPress Plugins


Connect your site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.

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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

A content audit helps you develop and navigate a content strategy. The ultimate benefit for many however, is in how an audit enables you to create a well thought-out, documented content strategy. Only 46 percent of marketers have a documented content marketing strategy.

How to Create a Content Strategy That Actually Drives Organic Traffic


But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. Check out the simple template below. ( Step 2: Create a keyword list based on your buyer persona''s common search terms.

Interesting Infographics: 25 Tools To Boost Your Content Strategy


In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. – Provides different templates for drafting infographics.

22 Noteworthy Content Marketing Guides and Tips


Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”).

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7 Tried-and-True Strategies SaaS Businesses Are Using to Grow


That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Need inspiration for your own strategy? 7 Strategies SaaS Businesses Are Using to Grow. What lead generation strategies does your SaaS business use?

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10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. Visualize Your Keywords. B2B Marketing Inbound Marketing Social Media

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Or are they privy to some magical personal branding strategy that the rest of us don’t know about? Instead, they developed their personal branding strategies the hard way, through trial and error. What Is a Personal Branding Strategy? A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility.

20 LinkedIn Groups Every Marketer Should Join


To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Want to talk strategy? Social Media. Social Media

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


Our Content Mapping Template can help you get that all figured out.). Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Why it works: Native advertising enables your business to extend its reach beyond its owned media channels, placing your content in front of new audiences who might be interested but unaware of your business or who operate outside your usual sphere of influence. Paid social media promotion.

The Anatomy of a 5-Star Twitter Profile


You can also find a picture that coordinates with your other profile pictures or design one of your own using this template. “Social media guru. Digital media evangelist. Social Media

9 Silly Pinterest Mistakes Only Rookies Make


So put down the recipe for Nutella brownies and the DIY beer bottle glasses and take a hard look at your company’s Pinterest strategy. The opposite of the one-and-done posting strategy is also problematic. Also, don''t stuff this area with keywords. Social Media

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Content Marketing Plan Methodology

Marketing Action

By reviewing your company’s marketing strategy you’ll be able to align with it. If there is no developed marketing strategy, set one up before attempting to create your content marketing program. Use target keywords.

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10 Easy hacks to get your content strategy fired-up

Canadian Marketing Association

SlideShare is an often overlooked social media tool that has lots of great content available as PowerPoint presentations. Not only will it help you present a topic, but it is a great process for sharing and socializing content. There are some great reports you can use to drive traffic and engagement for your content strategy. CMA's B2B Council has been doing research on keywords to plan our B2B Hub editorial themes.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Visibility to social media profiles and pages.

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. Amplify your LinkedIn strategy and download our free guide, The LinkedIn Guide for Professional Services Executives.

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How to Use Canva: An 8-Step Guide to Creating Visual Content


After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images. Even better, it comes equipped with a collection of templates that can be applied to a number of different industries. 1) Begin with a content marketing strategy.

Make a Blockbuster: 8 Tips to Promote Your Webinar


This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Make sure your strategy aligns with those business objectives. Share the event via social media.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

First, consider performing a “[keyword]” search to uncover whether duplicate content may exist on the website. Screaming Frog can also be used to audit the inclusion of this tag in web page templates. The Social Media Visibility Audit.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.