Marketing Insider Group

JULY 24, 2023

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Spot the weaknesses. Type in your main keywords and see who pops up.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. By working with an agency that specializes in SEO, your company can rank for keywords that engage your audience. Why Spend Your Budget on Digital Marketing Services? Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Ranking Lead Scoring 85

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. The number of keywords producing each feature?

SERP 55

SERP Features Stats Keywords 55

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

ClearVoice

AUGUST 6, 2021

An image mega block is a SERP feature that may appear along with organic search results. The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. An image mega block is a SERP feature that may appear along with organic search results.

Google 98

Google SERP High Quality Lead Keywords 98

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles? Click To Tweet.

Google 98

Google SERP SEO Domain 98

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Navigate the Channel

SEPTEMBER 23, 2021

A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP). When someone inserts a search query into a search engine, they’re given a list of the most relevant content to the keyword phrase they used.

SERP 119

SERP Keywords SEO Search Marketing 119

Hubspot

OCTOBER 13, 2020

At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Go Beyond SEO

JANUARY 23, 2024

” It’s essential to recognize that SEO involves more than just keywords; it’s a comprehensive approach to making your online content more attractive and accessible to search engines. It’s a delicate balance, but when done correctly, it propels your content to the forefront of search engine results pages (SERPs).

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Martech

DECEMBER 13, 2023

.” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents.

CMS Development 106

CMS Development SEO Trends API 106

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Activities 136

Activities Campaigns Brand Identity Branding 136

Top Rank Marketing

MARCH 27, 2024

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). The last few core algorithm updates have been all about promoting better content. The March update is no different.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Contently

JANUARY 25, 2023

As of now, however, consider these strategies for getting your content in the coveted featured snippet spot: Explicitly answer the question users search for. Use headings that include your target keyword, listicles, etc. 3. ” Let’s dive deeper and examine the “People also ask” section in Google SERP results.

Content 143

Content Mobile Marketing SEO Keywords 143

Brightedge

JULY 30, 2021

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. The screenshots below reflect the variability of search rankings for the same keywords.

Lead Ranking 105

Lead Ranking Lead Scoring SERP High Quality Lead 105

Contently

APRIL 4, 2023

If it’s in the top three spots on Google, and the content is evergreen, there’s no need to update. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Understand how it is being ranked by search engines.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

DECEMBER 7, 2020

Did you know that people actually used to hide keywords in their website’s background? Sharpen your keyword knowledge and usage skills. SEO used to be ALL about keywords. Neil Patel explains : Keyword research is often a waste of time when it comes to blogging. Context > keywords. You’re welcome.

SEO 108

SEO SERP Content Keywords 108

Martech

NOVEMBER 10, 2022

This tool also uses NLP to suggest the most suitable keywords to use in your content. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research.

Marketing Automation Services 77

Marketing Automation Services Automation Top of Funnel Work Management 77

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Martech

JANUARY 23, 2023

In a practical sense, that means when someone searches something like “best snowblowers” or “where to buy teak patio sets near me,” businesses are jockeying behind the scenes for position near the top of the resulting search engine results pages (SERPs). is rising in popularity and accuracy.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . The results that appear on the first page of results are prime real estate for the individual website to appear on through a keyword search.

Lead Ranking 52

Lead Ranking Lead Scoring Keywords Google 52

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Animalz blog

MARCH 8, 2023

There is a sweet spot where extra time and energy generate meaningfully better results, where the juice really is worth the squeeze. Many SERPs are highly-contested. Some topics simply warrant special attention: pages that target core product keywords, brand marketing efforts that need to reflect your company’s voice and ethos.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Stevens & Tate

JANUARY 25, 2021

Therefore, begin by entering a broad or all-encompassing keyword and then drill down. You can also click Rising to see the top keywords. Today’s results are not compared with popular trends; rather, with the prior keywords you entered, meaning results vary according to various factors like timeframe. 3. Context is Key.

Trends 73

Trends SEO Google Long Tail Marketing 73

Conductor

OCTOBER 20, 2020

When specific terms rank high on search results, that gives you the opportunity to double down on them and take up more SERP real estate using paid search. When you start ranking well organically for that keyword or phrase, you can then reallocate your paid budget elsewhere. Reason 2: SERP Real Estate. With more than 90% of U.S.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Moz

SEPTEMBER 20, 2020

They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. Consider keyword modifiers.

Intent 75

Intent SEO SERP CMS Development 75