How to Do a Keyword Research for Your SEO Strategy

RockContent

SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. One of the most crucial SEO tasks is keyword research. How to do keyword research? Keywords Everywhere.

B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. Your SEO can’t exist in a vacuum.

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

The Ultimate Keyword Research Checklist

SEMrush

This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Advanced SEO

6 Keyword Optimization Tips for SEO

SEMrush

Keyword optimization doesn’t have to be elusive. Learn some keyword optimization tips to improve your SEO today.

Organic Keywords: SEO for Beginners

SEMrush

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Keyword Research Tools: The Complete List

MarketMuse

A look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy. Keyword Research SEO tools

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

Keyword Research : Find the Best Keywords for Your Business

Method and Metric

Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. SEO keyword keyword research keyword strategy

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology. A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for. We’ve changed our webinars to live expert interviews.

10 Uniquely Enterprise SEO Keyword Research Tips via @sejournal, @vandernickr

Search Engine Journal

Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared first on Search Engine Journal. Enterprise SEO

What is a Good Keyword Density for SEO?

seo.co

On-site SEO is all about calibrating content for maximum searchability. From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs?

What Are Semantic Keywords? SEO for Beginners

SEMrush

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Why Keyword Stuffing is Bad News for Your SEO

The Brit Agency

A successful SEO and Inbound Marketing strategy is all about including as many keywords into your content as possible, right? Traditionally, keyword stuffing was actually a relatively successful SEO strategy that could drive your content towards better search engine rankings.

Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Online keyword competition is fierce. Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? Brainstorm your “seed” keywords. Add seed keywords into your preferred keyword tool.

Keyword Research For SEO: Top Tips & Practices via @sejournal, @hethr_campbell

Search Engine Journal

Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips & Practices appeared first on Search Engine Journal. SEO Webinar

The Most Important Keyword for SEO in 2018

Webbiquity

But does SEO still matter? Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So yeah, rankings matter, SEO matters, and keywords still matter. And the most important keyword of all is “authenticity.” Search rankings matter.

How Much Will Keywords Matter For SEO in 2022? via @sejournal, @wburton27

Search Engine Journal

As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? The post How Much Will Keywords Matter For SEO in 2022? Absolutely – here's why. appeared first on Search Engine Journal.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. Short-Tailed Keyword – Short-tailed keywords contain a single word or two at the most.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. What Works with Domain Name Keyword SEO. Create a Bespoke SEO and Google-Optimized Landing Page. What Doesn’t Work with Domain Name Keyword SEO.

Domain 126

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Besides the basic keyword rules , here are more tips for your SEO: 1.

How to Increase Blog Traffic with Simple Keyword Research

BuzzSumo

Content Marketing SEO Blog Traffic Keyword Research

The 2021 Keyword Research Guide for SEO

SEMrush

This guide is intended to teach you how to do in-depth and meaningful keyword research.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

Python SEO Script: Top Keyword Opportunities Within Striking Distance via @sejournal, @LeeFootSEO

Search Engine Journal

On-page optimization is a powerful tool in any SEO arsenal. This Python SEO script will find the top five opportunities for each page at scale. The post Python SEO Script: Top Keyword Opportunities Within Striking Distance appeared first on Search Engine Journal.

How to Perform Keyword Research for Local SEO

seo.co

As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there.

SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid via @sejournal, @annaleacrowe

Search Engine Journal

SEO marketing campaigns start with keyword research that is done right. The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal. Watch out for these 15 mistakes that can hold back your performance.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. When brainstorming about keywords to target, the focus should always be on buying intent. When determining keywords to target, typically the more specific, the better.

How To Do Local SEO Keyword Research In 2021

SEMrush

You can spend a little bit of time doing local keyword research and get some top-level information rather quickly, or you can go deep and get just about everything you can think of for a full-fledged strategy.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools.

A Complete Guide to Keyword Search Volume for SEO via @sejournal, @marktraphagen

Search Engine Journal

Search volume is a key metric for effective keyword research. The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal. Read about its limitations and ways to enhance the information and data it provides.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? SEO is hard work.

A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

BOP Design

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Before you start doing any research or investigating search volume, create a wish list of keyword phrases.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

How to Drive Traffic with Zero Search Volume Keywords

seo.co

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords?

SEO Keyword Research: The Ultimate Guide [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Do you want to learn how to get keyword research for SEO right? Our new ebook covers the best practices for performing keyword research today. The post SEO Keyword Research: The Ultimate Guide [Ebook] appeared first on Search Engine Journal. News SEO