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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. What is the difference between SEO and SEM?

Trends 123
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. Are you ready? Let’s begin!

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Search Engine Marketing. User-generated Marketing.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Keyword research is more important now than ever. Keyword research is more important now than ever, says @BritneyMuller. Click To Tweet.

FAQ 96
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Can social media be the new white hat SEO technique?

Biznology

Not merely for their own name or brand, but for the topic spaces they were interested in owning organically for keyword terms they were already spending huge contextual advertising bucks bidding on with Google, Yahoo!, Don't believe me? Well, I will have case studies out the wazoo and we'll go through how this all works.

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Chinese National Day Special: 3 Top Marketing Strategies for the Huge Chinese Market

Martech Advisor

Weibo , on the other hand, is an open social media platform where users can socialize, watch videos, and discover trends – making it a fitting platform for viral campaigns. Baidu Keyword Planner and Baidu Tuigang (an advertising platform) can help boost your SEO and SEM. Learn More: Baidu and Snap Inc.