QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

EMagine B2B Blog

JANUARY 6, 2019

The term content marketing persona is a fictional person who has the main traits of your site visitors. By varying answers, you’ll derive different terms and phrases the group or persona would use to search for their solutions. Examples of Merging Personas and Search Terms. What does this mean for SEO?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

QuanticMind

MAY 30, 2019

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Setting the right bids for individual keywords is a huge undertaking that requires constant adjustments. IF Functions.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

SWZD

SEPTEMBER 2, 2019

If certain conditions are met, they will send a signal to sales that key individuals at a particular account seem to be very engaged. This includes SEO, SEM and tracking social identity across platforms. They have a matching process between leads and accounts and have all activity roll up into an account score. Key Takeways.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Content Standard

JUNE 27, 2018

It’s a familiar condition even if you’ve never heard that particular term before. In terms of obstacles, two of the three cited difficulties by respondents had to do with resources: 52 percent said that keeping up with content production was a struggle, while 43 percent cited budget constraints as their biggest hurdle.

Paid Search Agency 62

Paid Search Agency Positioning Lead Scoring Lead Ranking 62

Heinz Marketing

MARCH 27, 2023

I’d love to hear a little bit about what you’re seeing in the market, both in terms of the evolution of the marketing function, as well as how people are sourcing that work. Things like PR, like SEO, like SEM that require very experienced and technical resources to do those things.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

QuanticMind

NOVEMBER 27, 2018

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM. Google Ads Automatic Bidding.

SEM 40

SEM PPC Efficiency Allocation 40