What is SEM (Search Engine Marketing) and how it relates to SEO


In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. In this article, we will explain the following points: What is SEM? Why is SEM important? What is SEM? SEM is divided into two parts.

The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Originally posted here on USSCO Speaks blog.

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Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc.

SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B


?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The importance of brand keywords for B2B search marketing campaigns.

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The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner.

How to Solve PPC Keyword Cannibalization


Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing


SEM is also… amazing. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. What is SEM? SEM stands for search engine marketing. SEM includes paid search and organic search. With paid search, there is opportunity to explore buying broad or broad modified keywords.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

What keywords should you use? They’re the ones you want to show up at the top of Google SERPs. From here, we dive into keyword research. We then collect and generate a list of 10-40 keywords around each topic cluster. SEM (Search Engine Marketing).


What is Paid Search? How SEO and SEM Work for You


What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

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SEM: What is it and Why Should it be part of your Digital Media Plan?


Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs). Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%. SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. DAs, or Domain Authority : The strength of a domain that determines its placement on a SERP.

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How to Discover Your Competitors’ SEM Strategies and Tactics


You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

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The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Your PPC campaign will be designed around a keyword strategy, just like your SEO. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). That's far too broad a keyword. On-page SEO uses all the smart ways to embed a page's keyword throughout the page.

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Keywords Explorer 2.0

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The 20 Best SEO Rank Tracker Tools


But two of the most basic are website visits from organic search and target keyword rank. Pretty much all of these tools will track rankings over time for multiple keywords on multiple engines for multiple URLs; some provide extra features like keyword suggestions, geo tracking (the ability to view rankings as if one were searching from any specific city, or on various country-specific search engines), and separate tracking for mobile and desktop search rankings.

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Seven Common AdWords Mistakes to Avoid


In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. A keyword with a low CTR and a $10.00 Using the wrong keywords.

Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

How to Calculate Your SEO Share of Voice

SmartBug Media

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Conducting a competitive keyword gap analysis. Here is how you would do this within Moz’s Keyword Explorer. Analytics SEO SEM Topic Clusters

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What is PPC? A Guide to the Basics


There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). Keywords. Some keywords are what we call “low-hanging fruit.”

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising


SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. When viewing ads on search engine results pages, or SERPs, users will often click on an ad with absolutely no inclination to fill out a form, buy a product, or ask for a quote – whatever goal your ad was targeting.

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Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Average Keyword CTR. Average Keyword Position. Keyword Queries. Content Keywords. Marketing Strategy Reports & Analytics data engagement data key performance metrics KPI marketing strategy Search engine marketing search engine optimization search marketing SEM SEOWhere did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year!

Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now


Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). By 2015, Microsoft Bing launched “Bing Product Ads,” which serve much the same purpose, while Google launched new SERP for mobile, desktop and tablet, making PLAs especially prominent on mobile and leading to even higher click-through rates (CTR) than before. But avoid keyword stuffing!

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How Your Current Traffic Impacts Your SEO

SmartBug Media

Keyword in anchor. Keyword in body. Keyword density. Keyword in title. Keyword in meta. SEMrush was able to come to this conclusion after excluding organic search and other traffic data, which led to a noticeable connection between direct visits and the page position on the search engine results page (SERP). They concluded that Google prioritizes domains with more authority and consequently more direct traffic when ranking the high-volume keyword group.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

It addresses issues such as website speed, response codes, and site content, and explores campaign settings, keywords, and ad copy. Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP.

3 Reasons Why SEO & PPC Are More Powerful Together


SERP domination and visibility. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization

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Can we really trust Google 2014?


Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. While you can see some keyword data in Webmaster Tools, Google no longer provides search query info to site operators. Content Marketing Internet Marketing Organic Search Slider Content marketing Facebook Google linkedin Search Engine Marketing Search engine optimization sem SEO twitter (Photo credit: Steve Rhodes).

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Hospital Search Implications of Google’s Healthcare Knowledge Graph


Lower click-thru rate on broad match/general keywords. Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). Just imagine what type of hit WebMD could take in terms of overall traffic if just 5-10% of users now find the information they are looking for directly on Google SERPS. If you are a health system or hospital, you might want to tweak your search marketing strategy in the following ways: Long-tailed keywords first.

The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Let there be Keyword Optimization!”.

Hospital Advertising Tips: Increase Patients with Ad Extensions


As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital is standing out from an extremely cluttered search engine result pages (SERPs). Unfortunately, RAIS ads are only applicable on ‘branded’ keywords only. Healthcare Online Advertising / SEM / Display ad extensions

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Product Display Ads – These are product-level ads that are targeted by keywords but do not allow any custom creative – all images and copy are sourced directly from product details themselves. Creative is the real differentiator of brands, but SEM professionals arguably think about it least, since they often focus too much on operations.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


But, to achieve this, you need to prove to Google that you have the best answer and deserve to show up among the first position on the SERP (Search Engine Results Page). SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. There, pages are organized according to the information the bot collected about them, such as loading time and keywords. How to do a keyword search? What are keywords.

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)


You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). However, as the years roll by, you begin to notice that SKAGs are becoming harder to manage… By 2019, you’ve endured a handful of updates to Google’s keyword matching algorithms. Why Single Keyword Ad Groups once made sense.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. SEM Is Not Good For Branding. Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.” You Can’t Afford To Buy Big Head Terms On SEM.

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How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

This makes reaching the coveted top SERP spot a heck of a lot more important. Doubling down on branded demand creation so that consumers are incentivized to search for you directly (rather than for broad keywords that you may or may not rank for). Think beyond SERP-based metrics.


Best Cool SEO Tools of 2011


Identify promising keywords? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Keyword Research Tools. SEO is a blend of art and science.

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