Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Originally posted here on USSCO Speaks blog.

SEM 121

The 20 Best SEO Rank Tracker Tools

Webbiquity

But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions.

Tools 266

SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The importance of brand keywords for B2B search marketing campaigns.

SEM 63

Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

What keywords should you use? They’re the ones you want to show up at the top of Google SERPs. From here, we dive into keyword research. We then collect and generate a list of 10-40 keywords around each topic cluster. SEM (Search Engine Marketing).

SERP 67

How to Solve PPC Keyword Cannibalization

QuanticMind

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

PPC 40

The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Your PPC campaign will be designed around a keyword strategy, just like your SEO. That's far too broad a keyword.

SEM 68

What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

SEM 82

How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

SEM 40

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Keywords Explorer 2.0

PPC 212

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. A keyword with a low CTR and a $10.00 Using the wrong keywords.

Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

What is PPC? A Guide to the Basics

QuanticMind

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

PPC 40

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. What should you do to scale up your SEM efforts?

Click 52

How Your Current Traffic Impacts Your SEO

SmartBug Media

Keyword in anchor. Keyword in body. Keyword density. Keyword in title. Keyword in meta. SEMrush was able to come to this conclusion after excluding organic search and other traffic data, which led to a noticeable connection between direct visits and the page position on the search engine results page (SERP). They concluded that Google prioritizes domains with more authority and consequently more direct traffic when ranking the high-volume keyword group.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Average Keyword CTR. Average Keyword Position. Keyword Queries. Content Keywords. Marketing Strategy Reports & Analytics data engagement data key performance metrics KPI marketing strategy Search engine marketing search engine optimization search marketing SEM SEOWhere did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year!

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

SERP domination and visibility. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization

PPC 100

Can we really trust Google 2014?

Biznology

Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. While you can see some keyword data in Webmaster Tools, Google no longer provides search query info to site operators. (Photo credit: Steve Rhodes).

Trust 180

Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

Lower click-thru rate on broad match/general keywords. Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). If you are a health system or hospital, you might want to tweak your search marketing strategy in the following ways: Long-tailed keywords first.

Search 111

Hospital Advertising Tips: Increase Patients with Ad Extensions

Fathom

As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital is standing out from an extremely cluttered search engine result pages (SERPs). Unfortunately, RAIS ads are only applicable on ‘branded’ keywords only.

Ads 106

The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Let there be Keyword Optimization!”.

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Product Display Ads – These are product-level ads that are targeted by keywords but do not allow any custom creative – all images and copy are sourced directly from product details themselves. Creative is the real differentiator of brands, but SEM professionals arguably think about it least, since they often focus too much on operations.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP.

PPC 169

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Why Single Keyword Ad Groups once made sense.

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? The higher the keyword search volume, the more advertisers need to pay.

PPC 75

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser.

CPC 105

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM. There are many myths surrounding digital marketing solutions.

SEM 236

How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

This makes reaching the coveted top SERP spot a heck of a lot more important. Doubling down on branded demand creation so that consumers are incentivized to search for you directly (rather than for broad keywords that you may or may not rank for). Think beyond SERP-based metrics.

SEO 97

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 10 ways to get the most from PPC in a small-keyword category by eConsultancy.

Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Keyword Research Tools. 12 Popular Keyword Organization Tips & Tools by SEO Book. SEO is a blend of art and science.

Tools 223

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM). Keywords.

PPC 65

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Tools 269

The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

You pick a few keywords, and voilà! It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Target new keywords you'd like to rank for.

FAQ 76

The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

SEO 279

How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Build a keyword strategy based on your research. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research.

PPC 56

What to Know About Real Search Engine Optimization Experts

KEO Marketing

Ultimately, being an SEO expert requires an understanding that the overall search engine optimization process is ongoing, especially if hoping to achieve and maintain top positions on search engines result pages (SERPs). Adapt to SERP changes and adjust strategy quickly.