The Content Marketer’s Guide to Keyword Targeting in 2022

DivvyHQ

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know?

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. In fact, lazy keyword stuffing will have a negative impact on your results.

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. Why build a keyword ontology?

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading → Company News

What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.

Keyword Research and The Search Volume Illusion

MarketMuse

A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword Research

What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.

Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

seo.co

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Google Ads Keyword Planner.

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites

Search Engine Journal

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. Your audience doesn’t always arrive at content that sells your product through a search. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related. The answer is keyword ontology.

A Beginner’s Guide to Keyword Search Volume

SEMrush

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO. Keyword Research

How Keyword Cannibalization is Killing Your SEO

Spiralytics

To rank their content higher in search results, most digital marketing teams rely on keyword. The post How Keyword Cannibalization is Killing Your SEO appeared first on Spiralytics Inc. Search Engine Optimisation content marketing keywords SEO SEO tips

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

How to Leverage Branded Keywords and Branded Searches

seo.co

Start paying attention to and optimizing for your branded keywords! What is Branded Search and Why Care? A branded search query is the one that contains your brand name. And let’s not forget that many of those searches were supposed to be direct clicks.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. But even the smartest searchers are refining their searches according to what they need right now. I know how awful that was. But what are you doing about it?

How to Search Any Website for Keywords

SEMrush

Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!

How to Drive Traffic with Zero Search Volume Keywords

seo.co

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. Moving to Zero Search Volume Keywords.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. Organic search effectiveness (ranking, referrals minus bounces).

What is Keyword Search Intent?

Brightedge

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. how the keyword is being used and for which purposes).

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

How to Search for Keywords for Your Business

SEMrush

Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.

Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal. Choosing a domain name is an important step for launching a website, so it's important to make the right choice. SEO Technical SEO

Domain 110

Dynamic Search Ads: Keyword Mining Through Ngram Analysis via @sejournal, @na

Search Engine Journal

Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on Search Engine Journal. Paid Search

A Beginner’s Guide to Keyword Search Volume

SEMrush

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use search volume data to improve your SEO.

What Are Keywords and How Do You Use Them?

SEMrush

What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an understanding of the qualities and intent of keywords. Keyword Research

Keyword Stuffing: The RIGHT Way to Keyword Stuff for SEO

seo.co

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. What Qualifies as Keyword Stuffing.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. I’ll prioritize this page for people who search for so and so search term!”

Domain 126

Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. What is Google Search Console?

A Complete Guide to Keyword Search Volume for SEO via @sejournal, @marktraphagen

Search Engine Journal

Search volume is a key metric for effective keyword research. The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal. Read about its limitations and ways to enhance the information and data it provides.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Aizhan Keyword Tool.

YouTube Keyword Research Made Easier With Search Insights via @sejournal, @MattGSouthern

Search Engine Journal

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made Easier With Search Insights appeared first on Search Engine Journal.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead.

Twitter DM Search Lets You Find Messages By Keyword via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find Messages By Keyword appeared first on Search Engine Journal.

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

How to Automate Keyword Clustering by Search Intent with Python via @sejournal, @artios_io

Search Engine Journal

The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. The post How to Automate Keyword Clustering by Search Intent with Python appeared first on Search Engine Journal.