How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. Chaning Your URL Path.

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Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics.

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How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case. How many searches?

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. If your site’s pages aren’t being indexed properly, they may not show up in search engine results at all. How search engine indexing works.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

How to combine SEO and web design to create more effective pages for your persona and search engines

RockContent

This becomes clear as we understand the importance of creating attractive pages for both people and search engines, and better understand the design errors that affect your optimization. Most of the traffic usually comes from organic searches.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. But there’s a new form of search engine optimisation (SEO) on the scene: the topic cluster model. This internal linking structure can then influence search engine optimisation results to boost your ranking higher.

What Is Search Engine Optimization (SEO)?

ClearVoice

What is search engine optimization (SEO)? Search engine optimization is a set of tactics and strategies used both on and off your website to gain more visibility in (organic) search engine results and thereby increase traffic to your site. Keywords.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. Get Engineers Can Sell white paper now.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. Search Result Description. Search Result Site Links.

7 search engine optimisation best practices in 2019

Altitude Branding

Below are 7 search engine optimization best practices that you should follow in 2019. Search engine rankings revolve around inbound links. Unfortunately, a lot of business owners put more focus on the keywords that they use than the actual value of their post. Not only does this hurt their brand, but also their traffic because they often neglect long-tail keywords. However, they’re often overlooked when it comes to search engine optimization.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Search query “information on how to _”. Search query “I need a __”.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. So what are some unusual methods to improve your search engine rankings? Local search engine optimization is an important ranking criterion. Here’s more information about search engine optimization.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. That’s where keyword research comes in.

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. I’ll prioritize this page for people who search for so and so search term!”

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Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Keep the following in mind: Make sure page titles contain keywords you want to target. Optimizing Product URLs.

The Most Important Keyword for SEO in 2018

Webbiquity

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Okay, but do keywords still matter? So yeah, rankings matter, SEO matters, and keywords still matter.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Image via CrunchBase.

Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. Google uses a complex algorithm to decide how to rank pages for keywords. Part 1: Keyword Research.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

The importance of keywords. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. Here’s an example: “insurance” is searched for more than 100,000 times a month. How to use keywords. As are the search engines.).

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SEO for site acquisitions

Biznology

The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Create a report to identify the search engine performance (rank, traffic, etc.) Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites.

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Slug (URL).

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process. Configuring page titles and product descriptions should be your first spring into action as you begin the search engine optimization (SEO) process.

Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process. Configuring page titles and product descriptions should be your first spring into action as you begin the search engine optimization (SEO) process.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago. Search Query Data (WMT). Site Search Data.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Consider the following benefits (among others): An opportunity to define a unique keyword strategy for SEO, or support an existing strategy. Keyword Strategy. Keyword Strategy.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Focus on Topic Clusters Instead of Keywords. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. 2) Optimize for Voice Search.